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Adapting to change Welsh food producers rise to the challenge of a ‘New World’

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It may not quite be ‘business as usual’ for small food and drink producers in Wales. Still, many are turning to alternative ways, and collaborating with fellow producers to maintain sales.


Supporting producers through these often difficult and rapid changes is Cywain – a programme designed and developed by Menter a Busnes that is dedicated to developing new and existing micro-businesses and SMEs in the Welsh food and drink sector.


Cywain’s Marketing and Events Team Leader, Alex James says: “The changes brought about by the COVID-19 pandemic have hit many food and drink producers particularly hard. But there are positive stories to be highlighted too.


“Through Cywain’s continued work with producers, we know how hard they are working to adapt their business plans and services to enable them to continue to provide customers with fantastic Welsh produce.


“For some it has meant changing the way they work, while others have come together to create new opportunities – and have embraced the spirit of ‘clustering’ which Cywain already fosters as the facilitator for the Fine Food Cluster Wales.


“So, we thought we’d share some of the stories about producers who have
successfully taken up the challenge of operating in this ‘new world’ we are living in. and encourage the public to shop local.”


Cywain’s drive to highlight ‘good news’ stories follows on from the launch of its online Producer Map (https://menterabusnes.cymru/cywain/en/our-producers/ ). The specially created map pinpoints a host of excellent food and drink producers from across Wales who can provide an online shop and delivery service. 


Lesley Griffiths, the Minister for Environment, Energy and Rural Affairs, said: “It is heartening to hear how producers and small food and drink companies are adapting their businesses at this time – and I am sure there will be more uplifting and positive stories to come.

“By thinking outside of the box, and by working and clustering together, producers are keeping their enterprises going and continuing to providing customers with wonderful Welsh food and drink.”

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CLAM’S CAKES
Over the past 40 years, Clam’s Cakes has gone from a Crickhowell coffee shop enterprise to a purpose-built bakery supplying hotels, restaurants, cafes and retailers across the UK.


Therefore, when the hospitality sector was closed down, Clam’s lost virtually all its orders overnight. Left with freezers full of its award-winning, hand-made cakes, the company swiftly came up with an alternative plan.


Production may have been temporarily halted, but the Phillips family – who founded the business – have taken to the road to bring people a slice of cheer to people currently unable to leave their homes.


Clam’s are now delivering cakes and biscuits to customers living within a 10-mile radius of Crickhowell.


The cake selection changes weekly, with the list published on the company’s Facebook page. Orders are then placed and paid for by phone and delivered to the customer’s doorstep.


“It’s just been our family doing it, but people have been very grateful,” says
proprietor, Jane Phillips “we’ve had so many compliments. My son, Lewis, has been making bread so that we can offer customers loaves with their orders. We’ve got a warehouse of flour, so we’ve added flour, fresh eggs and butter to the selection. It’s helping our egg supplier too.”


Also, the family has donated personal protective equipment (PPE) normally used in their bakery to a local health centre. And they have been delivering cakes to hospitals and frontline workers. On a personal note, Jane has found the telephone contact with customers rewarding experience too.


“I’ve found some customers who are finding isolation challenging enjoy having a chat when they ring up with their order.


“We may not be making much of a profit at the moment, but we are making people happy.”
More information: www.clamscakes.co.uk

JACK AND AMELIE
Unable to launch their new children’s meal enterprise as planned, Sophie Brown and Abi Dymmock are instead concentrating on building a customer base around their native Cardiff.


The two friends came up with the idea of creating ‘grown-up food for kids’ after their own experiences of trying to juggle the demands of work and a young family. They named the company after their children – ‘Jack and Amelie’.


Says Sophie, “While on maternity leave, we had time to prepare new and varied meals for our children. But on returning to work, this became harder to fit in, and we found there wasn’t a lot of ready prepared food available to help with those busy
times.”


Their dishes are twists on family favourites “packed with veggies”. They offer variety and balance, with meat, vegetarian and vegan-friendly choices. The frozen meals include Rainbow Thai Curry with Lentils and Veggies, Caponata Stew with Herby Turkey Meatballs, Beef Casserole with Root Veggies.


However, the friends’ plans to unveil the Jack and Amelie range at a major UK food and drink trade event last month were scuppered by the Covid-19 pandemic.


Undeterred, and utilising the skills from their previous careers in project
management, they swiftly adapted to the situation – and are using their social media channels (@jackandamelie) to keep in touch with customers.


“We’d found a great manufacturer, and we were ramping up production, but we’ve had to change – fortunately in our previous jobs, we were used to pivoting ideas. So, for now, instead of our original plan of supplying retailers, we are selling direct to the public around Cardiff.


“We’re making contactless deliveries and establishing contact with parents. We’ve had great feedback, especially from parents who are now having to look after their children while also working from home.”
More information: www.jackandamelie.co.uk


TŶ TANGLWYST DAIRY
Once a familiar sight, doorstep milk deliveries are proving to be a vital service for many people who are self-isolating.


For south Wales dairy, Tŷ Tangwlyst, doorstep milk deliveries are also helping to keep open an essential outlet for the farm’s award-winning dairy produce.


The Lougher family has long been supplying milk from their 110-strong herd of Pedigree Holstein dairy cattle to customers’ doorsteps around a ten-mile radius of the farm in Pyle, near Bridgend.

Now, as their round gets bigger, it is even prompting the business to expand its workforce.


“With premises such as schools, offices closed, the commercial and wholesale side of our business has taken a downturn. However, our domestic deliveries have increased,” says dairy farmer Rhys Lougher, whose family have been farming at Tŷ Tanglwyst for several generations.


“Demand for doorstep deliveries has been such we’ve had to extend our rounds. As a result, we’ve created extra roles in the company, and when our commercial trade


does come back, we’ll be looking to take on additional staff.
“We’re a small family business with dedicated, hard-working employees. Luckily, we’ve been able to very quickly adapt to changes to our customer base and respond to people’s needs.”


The award-winning business, which produces butter and cream too, also supplies customers with eggs and fruit juice. But in these challenging times, some changes have had to be made to meet demand.


Says Rhys, “There has been a shortage of cardboard egg boxes, so we have had to use plastic, and we’re buying fruit juice in bulk. With more people baking at home there has been a surge in orders for butter – so that has been tight at times.” Orders are placed via Facebook and social media, and for many customers, Tŷ Tanglwyst’s deliveries are particularly welcome.


“People have said how grateful they are for the deliveries and that it is helping them while they have to stay at home. Many people have also said they can taste the difference with our milk, and that when this is all over they will keep ordering from
us.”
More information: www.tytanglwystdairy.com

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Business offer Welsh Government help in ‘non-essential’ shopping row

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THIS morning (Tuesday, October 27), the Wales Retail Consortium, CBI Wales and Association of Convenience stores presented the Welsh Government joint recommendation to resolve the confusion over non-essential items.

The three industry bodies’ statement expresses the hope that the Welsh Government, ‘will agree to these recommendations and the people of Wales can refocus all their energies on respecting the Fire Break’.

The recommendations come in response to confused and confusing messaging from the Welsh Government, which allowed its public health message to be drowned out over the weekend by rows over whether toasters, Lee Childs novels, and size 16 jeans were essential items for customers. The confusion was not helped by a mistaken tweet by supermarket giant Tesco which claimed women’s period products were not essential items when they are and always have been.

The WRC, CBI Wales and ACS believe their recommendations will fulfil retail’s role in tackling the spread of the virus while allowing for discretion to be used on an individual basis – as recommended by Health Minister Vaughan Gething in a tense press conference yesterday, http://pembrokeshire-herald.com/61929/welsh-health-minister-defends-retail-restrictions/.

The business bodies recommend:

  • To limit the spread of the virus and allow for individual discretion, retailers will prominently display Welsh Government approved signage in front of known non-essential items and in communal areas. The signage will make clear the government’s regulation and the need to abide by it.
  • This message will be reinforced through in-store announcements and social media messaging. Advising customers to put off non-essential purchases
  • We recommend the individual customer is trusted to make their own decision as to whether a product is non-essential or not, taking into account the notices displayed throughout the store and their immediate needs
  • If the customer goes ahead with the purchase of the item the final liability ought to rest with the customer
  • Retailers will remove special in-store promotional displays of non-essential items in order to minimise browsing and avoid triggering a non-essential purchase.
  • These recommendations would mean non-essential items are not removed from shelves – or cordoned off in stores – but large notices are placed in front of the products and in communal spaces informing customers of the Welsh Government’s regulations and the Welsh public are trusted to make the right decision.

They also say they ‘look forward to engaging with Welsh Government again this morning and we hope consensus can be reached’.

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Llanelli Christmas Carnival goes online

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Preparations are underway to host the first ever virtual Llanelli Christmas Carnival. 

The carnival will go digital for the first time in its 42-year history due to the Covid-19 pandemic and in line with current Welsh Government guidance and increasing concerns about the spread of coronavirus linked to large gatherings. 

Whilst there won’t be the usual street parade, people will be able to get into the festive spirit from the comfort of their own home. 

The online celebration will be hosted as an event on Discover Carmarthenshire’s Facebook page on Friday, November 13. 

Over the years, thousands of people have been involved in the Llanelli Christmas Carnival – either dressing up to enter a float in the parade, volunteering, or simply enjoying the atmosphere with generations of their families. 

They can still get involved this year by sharing photos and video to help people celebrate good memories and help others reminisce about carnivals gone by. 

There will be a broadcast of music from talented local performers who would usually sing from the main stage, and people will still be able to countdown to the switch-on of the town’s Christmas lights. 

The largest Christmas carnival in Wales, Llanelli’s festive celebrations are a joint effort by Carmarthenshire County Council, Llanelli Town Council, Llanelli Rural Council and Llanelli Round Table. 

Cllr Peter Hughes Griffiths, Carmarthenshire County Council’s Executive Board Member for Culture, Sport and Tourism, said: “It’s very unfortunate that we can’t hold Llanelli Christmas Carnival this year, but we’re determined to keep the spirit of the carnival alive. Let’s come together and celebrate one of the biggest events in Wales from the comfort of our homes – celebrate with generations of memories and look forward to a bigger and better carnival next year.” 

Sign up to attend Llanelli’s first virtual Christmas carnival – visit facebook.com/discovercarmarthenshire 

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Free Community Crime Prevention Kits to be distributed in Llanelli area

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OVER the coming weeks, residents from both the Ty Isha and Glanymor areas in Llanelli, Carmarthenshire, will receive free crime prevention kits that will aim to deter offenders and make both communities safer.

The prevention kits have been purchased through funding that was secured from the Home Office’s Safer Street Fund by Police and Crime Commissioner Dafydd Llywelyn.

The funding of £195,673 that was secured by Mr Llywelyn will go towards measures proven to cut crime, and will include employing two Community Wardens; purchase of SelectaDNA kits, Community crime prevention activity support, Environmental improvements and Community Crime Prevention kits.

SelectaDNA kits and Bike register kits are two of the Community Prevention kits that will be distributed to residents within the local communities over coming weeks.

The SelectaDNA kits are property marking kits that include a unique formula of DNA, UV tracer and microdots, which people can use to mark their valuable household items, so that if stolen, police are able to trace them. 

Similarly, the bike register kits include stickers, frame markings and microdots to uniquely identify a bike.  Users can add descriptions and photos to ensure that in the event of a theft, their bicycle can be easily identified and returned by Police through the BikeRegister Scheme.

Dafydd Llywelyn, Police and Crime Commissioner for Dyfed-Powys said, “I am delighted that both these crime prevention kits have been purchased through the Safer Streets funding that I secured earlier this year.  Hopefully, as they are distributed over the coming weeks, we will see that they will have a positive impact within the area.  Criminals know that DNA is the police’s most powerful weapon in convicting criminals therefore the DNA fear-factor is highly understood and acts as a huge deterrent.

“I have invested significantly in the area over recent years with community grants I made available in addition to the new CCTV system that is in place across the town. These new crime prevention kits that have been purchased through the new additional Safer Streets funding will further build upon my work over recent years and I hope the residents will feel a positive difference in their communities.

Both Ty Isha and Glanymor areas are considered to be two of the most deprived areas in Carmarthenshire according to the Welsh Government’s Index of Multiple Deprivation. The funding secured will focus on tackling all acquisitive crime such as burglary, vehicle theft and robbery within the identified areas.

PCC Llywelyn added, “Ensuring the security and safety of residents is a priority of mine – everyone deserves to live safely, and free from harm. Acquisitive offences are the crimes that the public are most likely to encounter, and they are estimated to cost society billions of pounds every year. There is strong evidence that these crimes can be prevented by tactics that either remove opportunities to commit crime or act as a deterrent by increasing the chances of an offender being caught. I now look forward to continue working closely with all partners that have supported us with our bid, to tackle these crimes in both areas and to ensure that they become safer environments for community residents.”

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