A FOOD Tourism Action Plan, which aims to help visitors discover the best of Welsh food and drink, was launched by the Welsh Government on Thursday April 15.
Tourists are increasingly seeking local, authentic and novel experiences linked intrinsically to the places they visit. Food can become a unique element of the visitor experience, creating regional distinctiveness, and therefore an important way to encourage visitors to stop, spend and stay longer.
The Deputy Minister for Farming and Food, Rebecca Evans, and Deputy Minister for Culture, Sport and Tourism, Ken Skates will set the food and tourism sectors a challenge to raise our profile as a high quality food tourism destination.
The Action Plan launched today sets out the challenges facing tourism businesses, and food and drink producers and suggests ways these can be overcome, which include encouraging Welsh hospitality businesses to source more local produce, increasing prevalence of Welsh food and drink on menus and in shops, and improving visitor access to Welsh food and drink.
Deputy Minister for Farming and Food, Rebecca Evans said: “Food is an essential part of the tourism offer in Wales and we want to help visitors uncover our local, culinary gems and not just leave it to chance they will find them by themselves. We have some of the world’s best producers of food and drink and world class chefs. We have high quality local ingredients, distinctive food and drink and interesting places to eat and all of these are becoming increasingly important to our visitors.”
Deputy Minister for Culture, Sport and Tourism, Ken Skates also approved of the plan: “Wales’ selection of food and drink has never been so diverse and with this has come a growing confidence as a country which can offer visitors a great food experience alongside world-class hospitality. From thriving food festivals to award-winning restaurants and produce, Wales has something different to offer and we are committed to working with the sector to ensure we are making the most of this attraction,” he said.
“We are already making great progress in this area, with the Wales Visitors survey 2013 showing a significant improvement in satisfaction with places to eat and drink, but we can always do more. This action plan will not only bring more direct economic benefits by strengthening local supply chains between producers and tourism businesses but will also help to distinguish Wales from its competitors.”
On Thursday, Rebecca Evans also attended a food business event at the Millennium Stadium to meet some of the companies that the Plan is aimed at supporting.
The event, organised jointly by Welsh Government Food and Visit Wales, brought together a broad range of food and drink producers and tourism and hospitality businesses.
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7-year-old Mattie from Pembrey takes on home Pen y Fan-tastic challenge for Action for Children
Plucky Mattie Denman will climb the equivalent of Pen y Fan in the drive at her family home in Pembrey on Friday 22nd May to raise funds for Action for Children.
Mattie (7), has always wanted to climb the highest mountain in South Wales and is unable to currently because of the coronavirus pandemic. As the family exercise at home every day, she decided she wanted to do the 6-mile equivalent journey there while she waits for the chance to do it for real. Mattie chose Action for Children as her mother, Sian, works for the charity in Carmarthenshire.
Mattie said: ‘My Mammy works for Action for Children and I want to help as well because lots of families need help. My older brother and sister help Action for Children, so I asked Mammy if I could do something. We exercise everyday walking up and down the drive and I have always wanted to climb Pen y Fan, but we have never done it.
‘Mammy said I could pretend I am walking it and people will give money to the charity. I said brilliant, that is what I am going to do and I am super excited to do it. I will use mammy’s step counter and I hope I can help children that need support especially because it is so hard for some families because of coronavirus.’
Proud mum and family support practitioner for Action for Children, Sian, added: ‘Mattie has a lovely heart and really wanted to do something and I’m very proud she chose Pen y Fan as her home challenge. Action for Children has been going the extra mile during the coronavirus pandemic continuing to support vulnerable families through phone and video sessions as well as food and help with the basics from our Emergency Appeal Fund.
‘It is a tremendously challenging time for our families and every bit of money will directly help those in our communities who need it most. I hope as many people as possible will donate to Mattie’s brilliant fundraising effort, it’ll make it even more special when we finally get to climb Pen y Fan for real.’
If you want to support Mattie’s Pen y Fan challenge please go to: https://www.justgiving.com/fundraising/mattiesclimb
Housebuilder launches Coronavirus move in package
A South Wales housebuilder has launched new incentives which mean homes are ‘ready to move into’ during the Covid-19 crisis – without the need for tradespeople or delivery people.
People in Wales are allowed to move into new build houses during the lockdown – and many people have successfully done so.
However, the limitations of social distancing can add extra stress when it comes to having things like dishwashers, washing machines and turf installed in the new property.
That’s why Persimmon Homes West Wales has launched a new incentive package which gives purchasers the chance to buy a house with white goods and flooring already in place.
Sharon Bouhali, sales director at Persimmon Homes West Wales, said: “Our sales advisors have done a terrific job in talking with customers and guiding them through the buying process remotely, without the need of face-to-face meetings.
“It’s been a huge challenge, but we’ve risen to it – and Persimmon has sold more than 120 properties in South Wales during the lockdown period. We have customers moving into their new homes every week.
“But, understandably, some people are cautious about having too many tradespeople and contractors enter their home, even if they are doing their utmost to abide by social distancing rules.
“That’s why we have launched these new packages which mean people can turn the key, unpack and get on with enjoying their new home.”
The package includes carpets and vinyl throughout, turf in the back garden, sliding wardrobes, integrated fridge freezer, integrated washer/dryer, integrated dishwasher and £500 discount towards removal fees.
The deal is on offer at Glas Y Felin in Bridgend, Parc Yr Onnen in Carmarthen, The Bridles in Llanelli, Peterson Park in Pontyclun, Parc Brynderi in Llanelli and Allt Y Celyn in Rhos.
Persimmon’s marketing suites in Wales remain closed for the time being. Visit www.persimmonhomes.com or call 01792 229800 for details of homes available.
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