FIVE out of six Town and Country Broadcasting stations have been given permission to share more programming, the regulator has announced. Radio Carmarthenshire, Scarlet FM, Radio Pembrokeshire and Radio Ceredigion can now share programmes 24 hours a day rather than the previously allowed 12 hours a week. Ofcom has also approved a format change request for Bridge FM to share all programming with Nation Hits (previously Swansea Bay Radio). Ofcom agreed the changes, even though the Pembrokeshire and Carmarthenshire licences are not located within the same ‘approved areas’. Pembrokeshire is in the West Wales area and Carmarthenshire falls in the North Wales approved area.
A spokesperson for Ofcom told The Herald: “We were cognisant of the fact that the licence already has limited programme sharing permissions in place with the neighbouring Pembrokeshire, Carmarthenshire and Swansea licences, which are located within the West Wales ‘approved area’.” The spokesperson added: “There was also a good case for arguing that, in terms of historical cultural affinity – Ceredigion, Carmarthenshire and Pembrokeshire were all part of Dyfed County Council between 1973 and 1996 – the population of Ceredigion looks to the West Wales ‘approved area’ (notably towns in the Pembrokeshire and Carmarthenshire areas) as much as they do to any of the towns in the North Wales ‘approved area’.
In addition, the small scale of this licence (Measured Coverage Area 72,088) presents an economic case to provide this shared service from premises where overheads may be divided with other radio services.” Speaking to The Herald by telephone, Managing Director of Town and Country Broadcasting, Martin Mumford said: “We’ve recently made some technical changes with the regulator Ofcom to allow our three radio licenses in West Wales to share their programming. We actually implemented these changes on air some time ago. The changes allow us to introduce even more live and local programming into each station and there are no plans to change the identity of any of our highly successful West Wales stations.”
Mr Mumford added: “We are very proud to have built one of Wales’ biggest media companies having originally launched Radio Pembrokeshire back in 2002 – the latest audience figures released today confirm Radio Pembrokeshire as achieving one of the highest percentage reaches in UK radio.” Marc Tierney, a former Programme Manager with Radio Pembrokeshire told The Herald: “When I joined Radio Pembrokeshire it had a really strong local focus, it was on everywhere. Listeners really valued local news and programmes made by people that knew every corner of the county. People are getting their local news and traffic information using social networks or newspaper websites, local information is more accessible than it ever was.
There isn’t any evidence to suggest that this will impact radio listening in the foreseeable future but with Digital Radio becoming more popular, competition for listeners is increasing.” Industry website radiotoday. co.uk said: “If Town and Country Broadcasting change their schedules to meet the new minimum requirements, the company will have a single schedule on Bridge FM / Nation Hits, and a single schedule on Radio Pembrokeshire, Radio Ceredigion and Scarlet FM/Radio Carmarthenshire.”
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7-year-old Mattie from Pembrey takes on home Pen y Fan-tastic challenge for Action for Children
Plucky Mattie Denman will climb the equivalent of Pen y Fan in the drive at her family home in Pembrey on Friday 22nd May to raise funds for Action for Children.
Mattie (7), has always wanted to climb the highest mountain in South Wales and is unable to currently because of the coronavirus pandemic. As the family exercise at home every day, she decided she wanted to do the 6-mile equivalent journey there while she waits for the chance to do it for real. Mattie chose Action for Children as her mother, Sian, works for the charity in Carmarthenshire.
Mattie said: ‘My Mammy works for Action for Children and I want to help as well because lots of families need help. My older brother and sister help Action for Children, so I asked Mammy if I could do something. We exercise everyday walking up and down the drive and I have always wanted to climb Pen y Fan, but we have never done it.
‘Mammy said I could pretend I am walking it and people will give money to the charity. I said brilliant, that is what I am going to do and I am super excited to do it. I will use mammy’s step counter and I hope I can help children that need support especially because it is so hard for some families because of coronavirus.’
Proud mum and family support practitioner for Action for Children, Sian, added: ‘Mattie has a lovely heart and really wanted to do something and I’m very proud she chose Pen y Fan as her home challenge. Action for Children has been going the extra mile during the coronavirus pandemic continuing to support vulnerable families through phone and video sessions as well as food and help with the basics from our Emergency Appeal Fund.
‘It is a tremendously challenging time for our families and every bit of money will directly help those in our communities who need it most. I hope as many people as possible will donate to Mattie’s brilliant fundraising effort, it’ll make it even more special when we finally get to climb Pen y Fan for real.’
If you want to support Mattie’s Pen y Fan challenge please go to: https://www.justgiving.com/fundraising/mattiesclimb
Housebuilder launches Coronavirus move in package
A South Wales housebuilder has launched new incentives which mean homes are ‘ready to move into’ during the Covid-19 crisis – without the need for tradespeople or delivery people.
People in Wales are allowed to move into new build houses during the lockdown – and many people have successfully done so.
However, the limitations of social distancing can add extra stress when it comes to having things like dishwashers, washing machines and turf installed in the new property.
That’s why Persimmon Homes West Wales has launched a new incentive package which gives purchasers the chance to buy a house with white goods and flooring already in place.
Sharon Bouhali, sales director at Persimmon Homes West Wales, said: “Our sales advisors have done a terrific job in talking with customers and guiding them through the buying process remotely, without the need of face-to-face meetings.
“It’s been a huge challenge, but we’ve risen to it – and Persimmon has sold more than 120 properties in South Wales during the lockdown period. We have customers moving into their new homes every week.
“But, understandably, some people are cautious about having too many tradespeople and contractors enter their home, even if they are doing their utmost to abide by social distancing rules.
“That’s why we have launched these new packages which mean people can turn the key, unpack and get on with enjoying their new home.”
The package includes carpets and vinyl throughout, turf in the back garden, sliding wardrobes, integrated fridge freezer, integrated washer/dryer, integrated dishwasher and £500 discount towards removal fees.
The deal is on offer at Glas Y Felin in Bridgend, Parc Yr Onnen in Carmarthen, The Bridles in Llanelli, Peterson Park in Pontyclun, Parc Brynderi in Llanelli and Allt Y Celyn in Rhos.
Persimmon’s marketing suites in Wales remain closed for the time being. Visit www.persimmonhomes.com or call 01792 229800 for details of homes available.
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