In business, it’s not enough to simply have a strong and positive reputation yourself; you’ve got to go the extra mile and look at the associations that your business has. If you’re all tied up with professionals and causes that audiences might not look too fondly on, it could undermine the effort you’ve taken to establish your own positive image.
This doesn’t necessarily mean that every single professional you do business with has to align with your own values completely; it only matters if something is completely off-base. However, it’s not just about values; some of these professionals might act as an extension of your own brand at times, which makes choosing wisely essential.
Delivering Your Results
A prime example of this might be the delivery company that you use to ship your goods and services. As effective as your own products might be, that won’t matter at all if they can’t arrive at your customers’ doorsteps in one piece. If this situation is one that does apply to your business, it benefits you to invest the necessary resources to make it something that you don’t have to worry about. No complaints at all about your shipping might seem like a small victory, but companies like Shiply can show you how much that can add to your customer experience.
Avoiding Bad PR
You might have taken all the correct steps in keeping your own head above water when it comes to PR, but if a professional or business that you’re closely affiliated with becomes embroiled in something unfortunate, you might find yourself getting sucked into the discourse surrounding it. It’s difficult to know what the right thing is to do at times like this. Do you cut ties completely to avoid the association even though it could have a severe impact on your own operations and professional relationships? There might be a more tactful way to handle it, but the specifics very much depend on the circumstances, meaning that it could be something that you have to judge on a case-by-case basis.
This might be something that’s easier to handle before the business relationship has taken place. If there’s a professional that you think would be suitable to work with but has a stigma that currently makes that unfeasible, it might be worth searching elsewhere.
Sponsorships and Other Endorsements
Working with content creators or social media influencers is a popular form of business collaboration in the modern world – it’s something that grants you access to a whole new audience and could see a significant rise in the traffic your website and social media pages enjoy. It makes sense that you might be eager to jump into this, but it’s important to do your research. These professionals are going to have their own audiences, brands and tones of voice that might well contrast or clash with what you are working to establish for yourself. It’s not enough to just get your name out there; it’s about finding those influencers who feel positively enough about your brand to convey it in a way that’s going to be successful.