Zendaya has been announced as Louis Vuitton’s latest brand ambassador. The partnership is fitting; she embodies Louis Vuitton’s values of creativity, diversity, and social responsibility.
The new photoshoot showcased the latest Louis Vuitton collection and highlighted Zendaya’s unique style and personality. The collaboration represents the next generation of fashion and Louis Vuitton’s commitment to innovation and elegance.
Zendaya Slays As The New Face Of Louis Vuitton
Louis Vuitton has announced that American actress and singer Zendaya will be the latest face to grace their ad campaigns as a housing ambassador and the new face of the iconic Capucines bag. Fans have been speculating about the partnership since last month after Zendaya made a surprise appearance at Louis Vuitton’s Paris Fashion Week show in March, where she was pictured with LV ambassadors Emma Stone and Ana de Armas.
The Capucines handbag was launched by Louis Vuitton in 2013 and is named after Rue Neuve-des-Capucines, the Paris street where the brand’s first store opened in 1854. The bag is known for its practical elegance and is crafted from full-grain Taurillon leather. It offers multiple styles of wear, including hand, shoulder, and cross-body, as well as a flap that can be styled shut to display a Monogram Flower or tucked inside to reveal leather-clad LV initials.
According to the fashion house, the Capucines bag is now one of their most emblematic designs. As the new face of the Capucines bag, Zendaya expressed her excitement, stating, “I remember growing up around LV campaigns. I loved this one from the early 2000s of Naomi Campbell, and she’s like sprawled out over a trunk. I can still see it. I can see the image in my head and remember seeing it in magazines as a kid.”
Zendaya Was Revealed As Louis Vuitton’s Latest House Ambassador On April 20
Louis Vuitton debuted its latest House Ambassador, Zendaya, on April 20 with a stunning oceanside photoshoot. The shoot featured the Euphoria actress modelling the brand’s iconic Capucines bag in various black and white looks. The campaign was photographed by Mert Alas and Marcus Piggott and styled by Zendaya’s longtime friend and semi-retired stylist, Law Roach.
The shoot occurred at the Roquebrune-Cap-Martin house in the Cote d’Azur region of France, designed by architect Eileen Gray. The vibrant blue sky and clear ocean provided a beautiful backdrop for Zendaya. She posed with different versions of the Capucines bag, including the miniature Capucines BB, which also debuted alongside Zendaya.
In one image, Zendaya is seen wearing a one-shoulder black dress with a gold zipper on the side, holding the baby blue Capucines BB. In another, she wears a black power jumpsuit with a matching black Capucines BB handbag. The brand also released a short film as part of the campaign, featuring Zendaya in a mini black strapless dress with gold zippers as she danced through the modernist home in the south of France.
The photos and videos of the new campaign quickly gained popularity on social media, with thousands of fashion lovers and Zendaya fans praising her expert modelling skills. The Spider-Man star was compared to femme fatales like Bond girls and Charlie’s Angels, and some even suggested she pursue modelling as a full-time career.
The Luxury Of Louis Vuitton: A Closer Look At The Capucines Bag
The Capucines bag is a significant part of Louis Vuitton’s long-standing history. It takes its name from the Rue des Capucines, the Parisian street where the brand’s first store opened in 1854. The Capucines bag is a blend of tradition and innovation, featuring distinctive side rings, detachable straps, and reversible flaps that can display either the monogram flower or the minimalist LV initials.
One interesting detail of the Capucines bag is the engraved rivets on the handle’s rings, inspired by Louis Vuitton’s iconic trunks. Another detail is the four-leaf clover on the flap, which is inspired by the lucky charm of Louis Vuitton’s mother. The bag is available in various designs, from minimalist mattes to vibrant gradients to fluffy, distressed numbers. Seasonal methods are often more experimental with hues and patterns, while the mainstays stick to subtle colours and a clean, minimal silhouette.
Louis Vuitton currently offers the Capucines bag in three sizes: the Mini, the BB, and the MM. Each measure provides its unique look and functionality, with the Mini being the smallest and most compact and the MM being the largest and most spacious.
Overall, the partnership between Louis Vuitton and Zendaya is an exciting collaboration that will likely produce innovative and creative results. As one of the most sought-after fashion houses globally, Louis Vuitton is known for its iconic and timeless designs. With Zendaya as the brand ambassador, we can expect Louis Vuitton to continue to be at the forefront of fashion and maintain its position as a leading luxury brand. Do you have the same thoughts? Could you share them in the comments?