Home » Video Advertising: What Is It and How Does it Work? 

Video Advertising: What Is It and How Does it Work? 

Utilizing new and innovative marketing tools is vital for ensuring your business stays afloat and ahead of the competition. While video advertising is nothing new – TV commercials have been around for more than half a century – it’s only recently that we’ve seen the rise of attention grabbing, short content video advertisements displayed online.

Though familiarity has led many marketers to undervalue video ads as marketing tools, many remain unaware of its true worth for businesses. To demonstrate its power for your own organization and show just what video advertising can bring you and your team, we will discuss all you need to know about video ads – what it is, its uses and why including them into digital campaigns may benefit greatly.

What is video advertising?

In essence, video advertising refers to the type of marketing approach where video clips are used in order to help a business or a brand reach a wider audience. Typically displayed on websites, social media, and various streaming services, video advertisements bring the audience’s attention to a particular service or a product while delivering a powerful and captivating message.

Because of their incredibly engaging nature, video advertisements have become an important tool in the modern businesses’ marketing arsenal. In fact, experts predict that the video ad spend worldwide for the year 2026 will reach a whopping $295 billion. Needless to say, more businesses are taking note and implementing this type of promotional content into their own marketing strategies, thus responding to the rising demand for brands to deliver more online video content.

How does video advertising work?

In order to make the most of this type of marketing approach, you first need to familiarize yourself with different video streaming platforms as well as their working principles. From Youtube to Instagram to Facebook, each medium works in its own particular way. With the help of video advertising services, marketers can manage to identify the right advertising platform for their businesses’ particular needs. In doing so, marketers can ensure that they’re providing their audience with a relevant ad experience.

It’s also important to select the type of video ad that helps deliver the message in the most effective way. Some of the types of video advertisements businesses can use include:

·         In-stream advertisements

·         Out-stream video advertisements

·         Native video advertisements

·         Shoppable video advertisements

·         Rewarded video advertisements

Why should businesses use video advertising?

No matter if you run a small business or a big company, every organization can benefit from making video advertising part of their digital marketing strategy. One such advantage lies in expanding reach overseas; video ads allow businesses to connect with a broader range of potential customers while increasing brand recognition, visibility and search results page ranking; moreover using videos as promotional content often results in greater click-through rates, organic traffic growth and an enhanced return on investment (ROI).

By adding video advertising to their marketing arsenal, businesses are also able to tell their story in a more compelling, engaging manner while also communicating important information rather fast. Thanks to the power of social shares, some content may even go viral, thus enabling brands to expand their customer reach and boost their sales volume.

What are the current video advertising trends?

Digital marketing, like any industry, is constantly adapting and evolving with current trends and emerging ones. Marketers should stay abreast of the most up-to-date digital marketing trends to maximize video ad effectiveness while making informed decisions regarding where their efforts should focus.

One way to give your audience what it desires and remain popular with consumers is through mobile-friendly content creation. Depending on its intended use, keep this material either short or extended in length – whatever works for your purposes. And you don’t necessarily need to spend a fortune to make sure you’re constantly creating new video content. With a little bit of creativity, you can repackage existing video content, make a few adjustments, and voila – you’ve successfully repurposed your video content that you can now easily promote on other channels.

Video advertising as a tool for increasing customer reach and engagement

Times change and so do our media consumption habits. With digital era sweeping us all away, video ads have quickly become one of the go-to strategies – for good reason too – it engages audiences more impactfully and remains more memorable than other forms of online promotion.

As marketers uncover the vast potential of video advertising, we look forward to witnessing all of the innovative approaches to digital marketing that emerge as businesses discover its unlocked power – offering businesses new ways to connect with their target market through video ads.

About the author

Jack Reuben Fletcher

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