TO CELEBRATE International Women’s Day, the Farmers’ Union of Wales explored what working in the agricultural industry is like for women today.
Working in partnership are husband and wife team Geraint and Rachael Davies.
Speaking about her perception of women in farming, FUW member Rachael Davies, who farms 1,200 acres in Bala, Gwynedd, carrying 1,000 breeding ewes with 200 replacements and 30 suckler cows, in partnership with her husband Geraint, said: “Farmer’s daughter, farmer’s wife – why can’t women just be farmers in their own right rather than be defined by the nearest man who happens to farm?
“Women’s role within the agricultural industry has definitely changed in the past ten years with women being more openly and publicly involved, however, there is still some distance to go. Women have been grafters and decision-makers on family farms for centuries yet in the 21st century, we are still in the position of having to ‘prove’ ourselves or occasionally becoming pseudo-masculine to do so.”
She adds that one of the most frustrating questions to be asked as a mother of two daughters is ‘wouldn’t it be nice to have a boy, for the farm?’ But she is determined to get involved, lead by example and highlight that women are just as capable as men within the agricultural industry, both physically and intellectually.
“I urge women to get involved, make things more integrated, let’s encourage, engage – women have the skills that modern farming needs; we are natural multi-taskers, good communicators and used to hard work. More women need to be involved steering the direction of the industry; feeding into stakeholder groups who are still dominated by men, usually of a certain age and demographic,” adds Rachael.
Supporting her views is husband and FUW Meirionnydd County Vice Chairman, Geraint Davies. He said: “Behind every great man there is a greater woman, or so my grandmother has always told me. Until my grandparents retired in 2000 my grandmother kept the farm going through fuel for the men, the kettle was never far off boiling point on the Rayburn and a meal ready on the table.”
He recalls that the farmhouse was her domain and his grandmother was not involved in much of the decision making of the day to day running of the farm. The next generation, his parents, followed a similar suit with his mother being chief cook and bottle-washer but with slightly more involvement in the decision-making but not beyond the kitchen doorstep.
“Rachael started how she meant to go on by farming outside with me as well as making all decisions with me, no matter how small or big. Our business is very much based on partnership but we don’t necessarily always agree. I welcome her views and the challenges to my ideas and it works for our business. Rachael, like many modern farming women juggles employment off farm and family life alongside running the business. I now have two daughters and I see a bright future for them in farming (if they choose). I think farming needs more women involved: I’m fed up dealing with negative old men,” added Geraint.
But what is it like to be in charge of a farm holding with no men around? We spoke to FUW Brecon and Radnor administrative assistant Kath Shaw, who also farms 80 acres in Radnorshire in partnership with her mother, where they run a herd of red deer.
Kath and her mum Fran run the 80 acre deer farm together.
Kath completed an HND in Agriculture at Myerscough College and an AND in Deer Management at Sparsholt College and has worked in the deer industry ever since, setting up her own deer herd in 2004. Kath was born and grew up near London and whilst she did not come from a farming background, she was always encouraged to be outside and nurtured a healthy obsession with horses until the age of 16.
“Being a woman in agriculture has advantages and disadvantages. I have experienced low-level sexism in the industry throughout my working life, but have always deflected it with humour and if that hasn’t worked, by confronting the individual concerned.
“On the plus side, being a woman in a male dominated field has made me more memorable. In the last ten years farming has changed to become less focused on brawn as people are more aware of the importance of sensible working practices. This has benefited everyone as machinery becomes more sophisticated and equipment is developed to help with the heavier jobs. There is always a solution to a problem that doesn’t involve lifting heavy weights by hand!”
Kath also believes that the future of agriculture depends on people working as a team, be they male or female. She added: “Women have always worked in the background on farms. It is often the women who feed and check the stock while their husband goes off to do a day’s work somewhere else and I see no reason why they shouldn’t take a more prominent position on the farm.
“True, it is not very glamourous and you are unlikely to find a female farmer with a perfect French manicure or the latest designer clothes but the job satisfaction is huge and it’s so much better than sitting in an office, staring at the same four walls every day.”
Women also play a supportive role on farm. They offer a shoulder to cry on, an ear that listens.
Anwen Hughes, the FUW’s Ceredigion County Chairman and Younger Voice for Farming Committee vice chairman, farms around 138 acres, of which 99 acres are owned, 22.5 acres are on a lifetime farm tenancy and a further 17 acres are rented.
She keeps 100 pedigree Lleyn sheep, 30 purebred Highland sheep and 300 cross bred Lleyn and Highland ewes and has been farming since 1995 at Bryngido farm, just outside of Aberaeron in Ceredigion.
Anwen runs the farm on her own. In the current financial climate the farm business doesn’t make enough money to sustain more than one wage, so it’s up to Anwen to take care of the home farm.
She said: “Growing up around men in the agricultural industry I have found that as a woman you have to earn respect and make a man listen. You have to prove and show that you know what you are talking about. That can be quite intimidating at the start but by now I have no problem turning up to a meeting full of men. Money on farms has got tighter, so many farmers are turning to their wives for help on the farm.”
However it’s not all about being tough Anwen says. She thinks that women add a much needed soft touch to an industry that can be harsh and unforgiving in so many ways. She says “Women also play a supportive role on farm. They offer a shoulder to cry on, an ear that listens and are often in charge of the paperwork too. I think the role of women has changed dramatically over the years, with many of us also having to run the business side of things, look after the children and keep the household going.”
Managing Partner at AgriAdvisor, Dr Nerys Llewelyn Jones said: “In the Welsh agricultural industry the role of women within farming businesses is evident, with men and women working side by side in farming family businesses for decades in a manner to which other industries still aspire.
“A sustainable farming industry will need to encourage those with other skills and expertise to work within agriculture.”
“Were you asked to draw a picture of a farmer, the majority would surely draw a male character with a flat cap, a check shirt and wellingtons. This image is now a stereotype and those of us who have grown up within the industry and who have seen the inner dynamics of how a farming business works know that most major business decisions are decided around the kitchen table with input from all who work within the business, both male and female.
“The perceived barrier of the physical nature of farm work making it more ‘suitable’ for men, is becoming a myth, dispelled further by the increased availability and use of technology and innovation on farms. A sustainable farming industry will need to encourage those with other skills and expertise to work within agriculture and therefore women who may have had to work off-farm to supplement incomes will be in an excellent position to bring those additional skills to the farming table.”
“Things have changed, we have achieved the roles we hold due to our ability, our focus and drive.”
Alison Harvey, Agriculture Manager for Lamb at Dunbia, said: “I don’t feel as though I have to ‘deal’ with being a woman in the farming industry. This time has passed in Wales, we have moved on. Things have changed, we have achieved the roles we hold due to our ability, our focus and drive.
“My role means I work with farmers and retailers and I have never felt that being a women has either helped or hindered what I do. You have to work to gain experience and knowledge, and with this, people will respect you more – but this is about age and experience rather than being a woman.
“Women have been a vital role in farming for a lot longer than I have been around, it doesn’t matter what the role has been on the farm, and the fact is that women have always been important to agriculture. The best businesses I have come across have been partnerships, each knowing their strengths and weaknesses and working together to get the best from one another.”
The main change Alison thinks, and not just for women in agriculture, has been education: “Women have gone to University, or college, or to work in another business, and they have brought what they have learnt back to the business at home, or developed careers in particular areas.
“This is where I see most potential for agriculture, getting new skills into the business. As a result of their education women have more prominent roles in agriculture, we see women in roles that have traditionally had men in them. It is equality and balance that seems to work best, not one sex overpowering another, this is what we should aim for.”
RABI Wales Regional Manager Linda Jones said: “Many more women are embracing the opportunities available to them in farming than a decade ago. Farming has been traditionally viewed as a male-dominated industry but increasingly, women are choosing to immerse themselves fully in the farm business rather than settling for the roles of chief cook, bottle-washer and VAT returns person.
“Many more women are embracing the opportunities available to them in farming than a decade ago.”
“Women realise the importance of acquiring new knowledge, keeping up with technology and ‘up-skilling’ and are adept at finding new ways and opportunities to make money for the business. Diversification is another key area where women can excel. Their ability to think outside the box and not rely on traditional ideas can be inspiring.
“Women are the driving force behind many successful farming businesses, but their significant contribution is not always readily acknowledged outside the four walls of the home. Pride is such a major issue in the farming industry and I see this with my work for the farming charity, the Royal Agricultural Benevolent Institution (R.A.B.I). Pride prevents many farming people who are struggling financially from picking up the telephone and calling our Freephone helpline 0808 281 9490. Our work is strictly confidential but very often it is the woman of the farm who has the courage and strength to call the helpline and ask for help.”
Economic value of red meat sector rises
HE VALUE of the iconic beef, lamb and pork sectors to the Welsh economy rose in 2020, as consumers turned to local, sustainable, quality food during the COVID pandemic, according to analysis by Hybu Cig Cymru – Meat Promotion Wales (HCC).New figures from the Welsh Government ‘Aggregate Agricultural Output and Income’ report show that the total value of agricultural output in Wales for 2020 is projected to stand at £1.7billion – a 6.2% (or £99 million) increase on the provisional figure for 2019.
Cattle and sheep account for 44% of this total at £750million; the highest proportion recorded since 2016. The agricultural output value for Wales’s pig sector also increased (by 34.3% or £2 million) to a value of £8 million.
The figures reflect the strength of the livestock sector in Wales and sit in contrast to Total Income From Farming (TIFF) figures for the UK as a whole newly released by Defra. Although the TIFF figures are a different form of measuring farm production, the UK data concurs that the livestock sector has had a strong year, but in other parts of Britain, this was more than offset by poor harvests in the arable sector.
Demand for beef and lamb have been strong in the domestic retail market since the immediate aftermath of the first COVID lockdown in spring 2020. After initial market volatility, marketing campaigns by HCC and other bodies encouraged consumers to recreate restaurant meals at home.
Over the past 12 months, domestic retail sales of lamb and beef have trended consistently higher, with spending on lamb 20% higher than the previous year. Sales at independent high street butchers are also strong.
Research shows many demographic groups, including families with children, buying more beef and lamb than previously, and turning to quality home-grown produce.
HCC Data Analyst Glesni Phillips said, “The strong demand for red meat from the domestic consumer has helped drive market prices for beef and lamb at Welsh livestock markets in the second half of 2020 and into the early months of 2021.
“It’s no surprise, therefore, to see that the overall value of the industry is projected to have grown. We have seen inflation in the costs on farmers, which offset some of the gains from improved market price; however, it’s heartening to see consumers’ support for quality Welsh produce.“Welsh Lamb and Welsh Beef remain key drivers of our rural economy, and given their excellent brand reputation, they act as flagship products for the growing Welsh food and drink sector.”Further analysis of the aggregate output and income figures for Welsh farms are available in HCC’s latest monthly market bulletin.
Ian Rickman: 2021 is a critical year for Wales’ farming future
THE INCREASINGLY negative narrative around livestock farming and its portrayed impact on the environment and climate change has led to farmers in Wales standing up to tell their stories and highlight the positive impact livestock farming has.
Through the Farmers’ Union of Wales’ campaign ‘Guardians of the Welsh Land’, farmers are addressing misleading claims by various groups about the role livestock farming plays in relation to climate change and the environment. Launching the campaign, FUW Deputy President Ian Rickman said: “The FUW has consistently recognised the threat represented by climate change and the need to take action. This is clear from a cursory look at our manifestos and policy documents published over the past twenty years.
“We know that farming is already responsible for a critical carbon resource in soils, woodland and semi-natural habitats and I’m pleased to launch the FUW’s environment campaign – ‘Guardians of the Welsh Land’ from my home farm here in Carmarthenshire today. As farmers are the most trusted link in the supply chain, they are best placed to communicate their stories, helping to address consumer concerns and influencing political agendas. Members can also look forward to a variety of webinars over the coming months, which will focus on the different challenges ahead for the industry and how to overcome them.
“There is no question in our mind that we need to counteract the continuation by the anti-farming lobby of their campaign to vilify and belittle domestic food producers. These attacks are corrosive and grossly misleading, negatively influencing consumer perception of the industry and influencing political agendas on a global scale.”
Mr Rickman added that 2021 is an important year for these types of conversations.
“Knocking on our door are the United Nations Food Systems Summit and COP26. The FUW has been engaging with these conversations at an international level and shares some concerns with other industries across the globe about the wider narrative and ambitions set out in inconspicuous looking documents. Plans, we and the general public don’t support. Telling the positive story of the guardians of our Welsh land is now more important than ever,” he said.
Starting in the first week of June, the campaign introduces four farmers all of whom tell the story of how they are addressing environmental and climate change needs in their unique ways: Carmarthenshire organic sheep farmer Phil Jones, the Roberts family from Meirionnydd, Ceredigion dairy farmers Lyn and Lowri Thomas and FUW President Glyn Roberts who farms with his daughter Beca at Dylasau Uchaf in Snowdonia.
“The campaign will further highlight that Welsh farmers are rising to the challenge of improving soil health and increasing organic matter in soils, improvements which represent further opportunities for sequestering more carbon. These improvements, the campaign will highlight, are achieved through specific livestock grazing patterns and rest periods. The campaign is also clear that the correct options, guidance and rewards are required to encourage more farmers to adopt such systems,” said Mr Rickman.
Soil, the campaign will stress, is a long term investment and at present, around 410 million tonnes of carbon is stored in Welsh soils and 75,700 hectares of Wales’ woodland (25%) is on farmland, representing an important and growing carbon sink.
“As acknowledged in Natural Resources Wales’ State of Natural Resources Report, using land for food production is an essential part of natural resource use and management. Whilst we acknowledge that agricultural intensification has undeniably had negative impacts on some species and ecosystems, there is overwhelming evidence that other factors, including reductions in agricultural activity and afforestation, have also had severe negative impacts,” he added.
Excellent Easter for lamb sales
Lamb proved a popular choice for consumers over Easter with retail sales soaring above the last two years. This demand has been reflected at livestock markets where farmgate prices are still standing strong.
At a time when lamb is always a firm favourite, this year people of all ages were both buying and spending more as a result of a renewed interest in sourcing quality, local produce and cooking at home.
In the 12 weeks to 18 April 2021, the total volume purchased was up 14.8% on the year, and 6.0% higher than in 2019. Consumer spend on lamb reached £190.0 million, which was 18.7% more than in 2020 and 14.6% higher than the same period in 2019.
Lamb leg roasting joints were the most sought-after cuts despite the fact that Covid-19 restrictions on large gatherings remained, followed by chops and mince.
Hybu Cig Cymru – Meat Promotion Wales’ (HCC) Data Analyst, Glesni Phillips said: “Lamb performed exceptionally well over the Easter period this year. It saw a 10.2% increase in the number of buyers engaging with the product and a rise of 3.3% in the frequency of which lamb was bought.
“The average price of lamb was also higher, but this obviously did not deter new buyers. The figures show that there are new buyers in all age categories, but this is especially true for shoppers aged under 45 years and those with children.
“The pandemic has led to more consumers cooking at home, giving many the opportunity to realise and enjoy the exceptional qualities and versatility of Welsh Lamb, and at the same time, support the local economy.”
Butchers also benefitted from the popularity of lamb in the run-up to Easter with total spend increasing by 16.1% on the year. The volume sold also increased, by 12.6%.
Glesni Phillips added: “As we approach the end of Spring, the consumer demand for lamb is continuing. This can be seen in the liveweight lamb prices which remain strong when compared to historical averages, with the average SQQ in Wales standing at 329.7p/kg in Wales for the week ending 15 May 2021.
“New season lambs are now entering the market – they accounted for over 70% of lambs at auction in Wales during the latest week – but the supply is still relatively tight. HCC is looking forward to working with retailers over the coming months on new activity, which will include in-store marketing, press and targeted digital communication to maintain this growth in sales. Butchers, who demonstrated their key role in the community during the pandemic, will also be offered training on a number of key skills to boost their sales even further.”
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