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7 Rules for Successfully Managing a Country Club

7 Rules for Successfully Managing a Country Club

Country clubs provide their members with an exclusive environment to play golf and take part in recreational and social activities.

They are centered primarily around the sport of golf, but tennis and squash are popular additions to many a country club’s repertoires. Most clubs offer multiple amenities, including gyms, shops, restaurants, and other profitable entertainment options.

Some country clubs are almost impossible to get into, and their memberships can cost well over $ 100,000 a year. The United States is home to some highly exclusive clubs that are frequented by sports stars, members of Congress, and A-List celebrities.

Managing a country club well is not a walk in the park, but these seven tips below can help make the job in this cutthroat industry that much easier:

  1. Choose The Right Management Style

Every manager employs their management style.

These can vary from the delicate styles to the downright frightening ones – depending on what vibe they are after. The trick is to strike the perfect balance between customer and employee wellness.

A happy and satisfied team will give your customers the experience they deserve – so it is a good idea to start there.

  1. High Tech Equipment

Your country club needs to perform at optimal levels.

To do this, keep the technological aspects of your club up to date. Country Club POS systems must take business operations to a new level to maximize revenue and shorten customer wait times.

Your technology should gather data you can use, such as orders and popular tee-off times – it isn’t just for printing out receipts anymore.

  1. Analyze Your Competitors

It would not hurt to travel around Florida and visit nearby country clubs to scope out your competition if you want to open a new venture

Most clubs offer a tour to potential members but be sure to go undercover.

Wealth attracts wealth, so wear your most expensive yet understated outfit and borrow a luxury vehicle if you must – you must look the part! Country clubs fit into a niche market, and the demands of that market can be intense.

Stay ahead of your game by keeping up with the biggest names in the world of country clubs.

  1. Uniform Selection

The way your staff looks will speak volumes about what kind of country club you have.

Choose country club attire that looks both stylish and professional. It is critical that your team members always wear clean and pressed uniforms – and that their uniforms fit them well and suit their body shape.

  1. Staff Training

Country club management needs to train each new hire at every level of the country club food chain. Your country club probably has its processes, but your job as the manager is to ensure that everyone is on the same page in terms of expectations and duties.

Your club should offer training to improve your employee’s ability to excel in their field. For example, offer mixology training to your bartenders to help elevate the experience offered at the bar.

Customers love a visually immersive experience, especially wealthier customers who tend to frequent country clubs.

  1. Customers Are Everything

Country club customers are far more particular about what they like and how they like it.

Ask for feedback from your customers in subtle ways. Country clubs attract wealthier clients, and they often do not have the time or inclination to complete lengthy forms. Teach your wait staff to ask their customers about their experience and what they could do to make it better.

Excellent customer service is crucial to a country club – that is what will set the tone for your customer’s entire experience.

  1. Offer Event Rentals

When run well, country clubs offer a unique and premium experience.

By appealing to high-end customers, you can position your club to become the perfect place to host events such as weddings and luxury birthday parties. Employ premium pricing tactics here – not only will they help to bring in more money, but they will also elevate your brand.

One of the best things about country clubs is that consumers associate them with a more expensive and exclusive environment. Hire the right people to make the event side of your club take off.

To End

Country clubs are some of the most profitable businesses in the country. They are a make-it-or-break-it industry, so you must ensure that yours is up to the challenge. Follow these tips above to become one of the most exclusive clubs in the world.

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Jon Victor

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