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2023 iGaming recap: Captivating your audience with engaging formats

As we move further into 2024, it’s time to reflect on the iGaming industry’s highlights for the previous year. As expected, the industry continued to break records with revenue of over $95bn for 2023. A few reasons for the increase are the growth in markets such as Africa, Ontario and Brazil, the rise of female gamblers, and the continued rise of mobile gaming. 

If you’re looking to make your own 2023 gambling recap, there are many ways of displaying the year’s stats and figures! You can also include new trends, partnerships on the rise, tech advancements, and regulatory changes in your recap.

There are various mediums you can use, but the one you choose will depend on your personal preferences. You can still use text recaps in 2023, but here are some other exciting ideas to use to grab readers’ attention.

‘Year in review’ video

A video review effectively creates a visual timeline and puts your recap across in a friendly and fun format. There are many platforms, but good options include YouTube and social media platforms such as TikTok, Facebook, X (formerly known as Twitter), or Instagram. Video editing software is essential, and there are excellent options such as Vimeo or Adobe for users of all capabilities. 

You can create your story using music, smooth transitions, text, and other engaging visual effects to enhance its appeal. Keep it concise, add memorable moments, and include a few highlights of successes over the year. 

Virtual recap event

Platforms such as Zoom can be used to set up a virtual event. You can present slides to highlight significant events from 2023. It is interactive and allows for a Q&A session, fostering your brand connection. Include a mix of influencers, experts, and players, and offer diverse discussions. You could include a panel discussion on the year’s trends and a virtual awards ceremony with your audience votes. Also, once you have the participants’ permission, you can always send out any recorded content to interested parties.

Social media recap

Use all the top social media platforms and create your 2023 recap by employing any of the following:

  • Image: Use images to showcase the year’s highlights accompanied by catchy captions and descriptions.
  • Video: Employ short videos to retain your engagement with a clear voiceover and music if appropriate.
  • Stories: Utilize a series of Instagram or Facebook stories that share behind-the-scenes views, using polls, quizzes or stickers.
  • Blog posts: With blog posts, you can dive into more detail about the year’s achievements and include photos or videos. 

Interactive infographics

Using infographics is a great way to present complex information in an easy-to-read and understandable format. You can post them on your website, create blog posts and use them on social media. Focus on crucial data and industry trends and include clickable elements. An example is an interactive map showcasing growth with clickable bubbles, which can reveal a particular market size and its demographics.

Summary

Tailor your 2023 recap approach to your audience and platform. Focus on insights and entertainment and use it as a community builder. Partner with industry experts for more credibility and a broader reach. Using these creative formats means that your 2023 recap will stand out from the crowd and resonate with your audience!

About the author

Jack Reuben Fletcher

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