Rakshit Shetty, a renowned name in the Kannada film industry, has always been known to take calculated risks and introduce innovative strategies for his films. His latest venture, “Sapta Sagaradaache Ello,” is creating waves for its intriguing two-part release, with the installments spaced 7 weeks apart. But what’s caught everyone’s attention is the film’s streaming strategy.
A New Strategy with “Sapta Sagaradaache Ello”
Shetty’s latest production, directed by Hemanth M Rao, “Sapta Sagaradaache Ello”, promises a unique viewing experience with its two-part format. Scheduled for release on September 1 and October 20 respectively, the audience is left with anticipation about how the streaming rights will be utilized. A similar curiosity arose with Rakshit’s previous outing, “777 Charlie.” In that scenario, the Kannada version was available on OTT platforms like Voot Select and JioCinema 50 days post its theatrical debut, whereas other language versions were exclusive rentals on Amazon Prime Video. So, the big question is, will “Sapta Sagaradaache Ello” follow a similar pattern or surprise the audience with something entirely new?
Streaming Partner and Timing:
There’s substantial buzz around how Rakshit plans to manage the OTT release. If he chooses to go the “777 Charlie” way, “Side A” (the first installment) could potentially drop on streaming platforms just before “Side B,” ensuring that those who missed the former in theaters might get tempted to watch the latter on the big screen. Alternatively, a simultaneous OTT release of both parts, post the theatrical run of “Side B,” could also be on the cards. Sources suggest that Amazon Prime Video has secured the rights, a platform already familiar with Shetty’s works like “Avane Srimannarayana” and Hemanth’s “Kavaludaari.”
Rakshit’s Future Endeavors
Post “Sapta Sagaradaache”, Rakshit is keen to shift his focus back to direction, something he’s been away from for nearly a decade. His upcoming project, “Richard Anthony,” backed by Hombale Films, is particularly intriguing. This film is expected to bridge the narrative between the past and the future events of “Ulidavaru Kandante.” Moreover, Rakshit has hinted at future projects like the two-part “Punyakoti” and “Midway to Moksha”. The latter is especially awaited, as it promises the powerful collaboration of Kannada cinema’s RRR – Rakshit, Raj, and Rishab.
Rakshit Shetty’s Evolving Cinema Canvas
Rakshit Shetty continues to challenge the norm, be it with his unique release strategies or his diverse choice of roles and directorials. As the lines between cinema and OTT blur, it’s visionaries like Shetty that will drive the narrative, ensuring that the audience gets the best of both worlds. With “Sapta Sagaradaache Ello” and future projects, Shetty’s journey is one to watch out for.