Carrie Underwood first rose to fame as an American Idol contestant before going on to achieve star status within the music industry. Since her success on that series in 2006, her financial portfolio has skyrocketed; according to Celebrity Net Worth estimates that Carrie possesses an estimated net worth of $140 Million as of June 2023 – up from Forbes estimates of $30 Million at that time! The roots of this growth? A combination of music, endorsements, lifestyle brands, and wise investment decisions.
Albums: The Core of Carrie’s Fortune
A crucial pillar of Underwood’s earnings stems from her discography. Since her win on American Idol, she’s garnered global sales surpassing 85 million records. In the U.S. alone, the RIAA lists her among the Top 50 certified artists for digital singles. With seven of her albums receiving Multi-Platinum or Platinum certifications, and all ten albums debuting in the Billboard Top 200’s Top 10, it’s evident that her musical endeavors have significantly padded her fortune.
Concerts: Where Fans Meet Fortune
Live tours are an artist’s bread and butter, and for Underwood, they’ve proven exceptionally lucrative. Reports suggest that her Cry Pretty Tour 360 alone grossed a whopping $50 million. Fast forward to her 2016 Storyteller Tour: Stories in the Round, and we see earnings of $58.1 million. As per Billboard, from her numerous tours, she’s amassed a total gross of $273.1 million.
CALIA: Merging Fitness with Fashion
2015 saw Underwood step into the realm of fashion and fitness with her brand, CALIA by Carrie Underwood. In collaboration with DICK’S Sporting Goods, CALIA quickly became one of the top brands, achieving immense success. Though Underwood took a step back from active involvement in 2021, the brand’s legacy and its contributions to her wealth can’t be overlooked.
Underwood’s Bestselling Book
Delving into the world of literature, 2020’s “Find Your Path: Honor Your Body, Fuel Your Soul, and Get Strong with the Fit52 Life” marked Underwood’s debut as an author. A reflection of her commitment to health and wellness, the book clinched top spots on prestigious lists like the New York Times bestseller and Publisher’s Weekly’s Bestseller List.
Endorsement Deals: Adding Value and Volume
Underwood’s influence goes well beyond music and books: she is also sought-after brand ambassadors representing major organizations such as Target, Olay, Sketchers and Hershey’s. Notably, since 2013, her voice has been synonymous with NBC’s Sunday Night Football theme song, further diversifying her income sources.
Real Estate: Building an Asset Empire
A smart investment strategy is never complete without real estate. Underwood, alongside her husband, Mike Fisher, has been active in the property market. From selling their Nashville mansion in 2019 to building their dream home in Franklin, Tennessee, real estate remains a significant part of their asset portfolio.
Carrie Underwood’s success story is an inspiring testament to talent, perseverance, and strategic diversification. From her melodies resonating in global arenas to her ventures in the worlds of fashion, literature, and business, Underwood’s financial empire seems set on an upward trajectory for years to come.