FARMERS from Glamorgan have gone all out promoting Welsh lamb when they joined red meat agency Hybu Cig Cymru – Meat Promotion Wales (HCC) at their supermarket tour in Cardiff.
FUW Glamorgan county chairman Richard Walker and FUW Presidential Policy team delegate for South Wales Ian Rickman met with customers at Costco Wholesale UK Ltd. to promote the fine flavours, tenderness and versatility of Welsh Lamb.
It also provided an opportunity to explain the meaning and importance of the Protected Geographical Indication (PGI) logo to supermarket shoppers.
Richard Walker said: “Our food produce is grown and reared to the highest welfare standards across Europe or in the world even. It should therefore be a priority that home grown food is served at our dinner tables and is readily available in our supermarkets.”
In addition to Welsh produce taking prime position on supermarket shelves, the FUW has long called for Welsh and UK produce to be available in schools, hospitals, local authorities, leisure centres and nursing homes throughout the year.
“Local produce, such as Welsh lamb and beef should be the first choice for supermarkets, restaurants and everyone else who has a role to play in the food chain. It is great to see that more and more retailers are choosing Welsh premium products over cheap food imports but there is a lot more to be done, especially in light of our exit from the European union and the uncertainty over future export markets,” added Richard Walker.
Earlier this year the Union welcomed the call from the Environment, Food and Rural Affairs Committee Chair, Neil Parish MP, for the British Retail Consortium to do more to improve British lamb prices and availability in supermarkets.
In his letter to the British Retail Consortium, he highlighted that a number of major supermarkets are relying on imported lamb for the majority or all of their lamb stocks, and are not selling British lamb.
The MP further asks for assurances ’that UK retailers are supporting and promoting British lamb with consumers and ensuring that British lamb products are not undercut by cheaper imported products or promotions’.
“One thing that we are reminded of and something we have known for many years, centuries even, is that the food we produce in Wales and across the UK is of first class quality.
“Our lamb is loved across Europe, our beef is renowned for its tenderness and full flavour. So it saddens me that our award winning food produce is not always getting the recognition here at home as far and wide as it should.
“It is therefore welcome to see Costco Wholesale UK Ltd. joining the line of already committed retailers who make sourcing our Welsh lamb a priority and we enjoyed joining HCC to promote our fine Welsh lamb,” said FUW Presidential Policy team delegate for South Wales Ian Rickman.
“We very much appreciate support from farmers for our promotional activity,” said HCC’s Consumer Executive Elwen Roberts.
“It was great to have a helping hand from Ian and Richard to educate the public about our top-quality produce. Hearing directly from producers about how the meat is reared makes such a difference to consumers. Early indications are that the promotion, tastings and recipe leaflets gave sales of Welsh Lamb in the store a real boost,” she added.
Farming faces zero carbon challenge
AN AMBITIOUS new target to reduce greenhouse gas emissions to zero by 2050 will lead to significant changes in farming practices over the coming decades, according to a leading agri-environment specialist.
Professor Iain Donnison, Head of the Institute of Biological, Environmental & Rural Sciences (IBERS) at Aberystwyth University, was responding to the publication of ‘Net Zero: The UK’s contribution to stopping global warming’ published by the UK Government Committee on Climate Change.
Professor Donnison is an expert on agriculture and land use, which feature in the report in terms of targets for one-fifth of agricultural land to be used for forestry, bioenergy crops and peatland restoration.
According to Professor Donnison, such a reduction is very ambitious but achievable in Wales and the wider UK. “Land use can positively contribute towards achieving the net zero targets, but there are challenges in relation to emissions from agriculture especially associated with red meat and dairy,” said Professor Donnison.
“In IBERS we are already working on how to make livestock agriculture less carbon intensive and developing new diversification options for the farming of carbon. For example, net zero targets could provide significant diversification opportunities for both farmers and industries that make use of biomass and wood for the production of energy, materials including in construction and for wider environmental benefits.”
Professor Donnison added: “The report gives a clear message regarding the importance of the task and the role that the UK can play to compensate for past emissions and to help play a leadership role in creating a greener future.
“The report says it seeks to be based on current technologies that can be deployed and achievable targets. One-fifth of agricultural land is a very ambitious target but I believe that through the approaches proposed it is achievable (e.g. for bioenergy crops it fits in with published targets for the UK). This is based on the knowledge and technologies we have now regarding how to do this, and because right now in the UK we are developing a new agricultural policy that looks beyond the common agriculture policy (CAP). For example, the 25-year Environment plan published by Defra envisages payment for public goods which could provide a policy mechanism to help ensure that the appropriate approaches are implemented in the appropriate places.
“The scale of the change, however, should not be underestimated, although agriculture is a sector that has previously successfully responded to challenges such as for increased food production. The additional challenge will be to ensure that we deliver all the benefits we wish to see from land: food, carbon and greenhouse gas (GHG) management and wider environmental benefits, whilst managing the challenge of the impacts of climate change.
“The link is made between healthy diets with less red meat consumption and future reductions in greenhouse gas emissions from agriculture. This reflects that agriculture will likely go through significant change over the coming decades as a result of changes in consumer diets.
“Net Zero targets, however, could provide significant diversification opportunities for both farmers and industries that make use of biomass and wood for the production of energy, materials including in construction and for wider environmental benefits.”
HSE fees up 20%
A FEE imposed on farm businesses found to be in breach of health and safety legislation has gone up nearly 20% to £154/hr.
Since October 2012 the Health and Safety Executive has operated a cost recovery regime, which means that businesses are charged for the costs of an investigation from the point a material breach has been identified through to the point when a decision is made on enforcement action.
If you are found to be in material breach of health and safety law, you will have to pay for the time it takes the HSE to identify the breach and help you put things right. This includes investigating and taking enforcement action. This charging scheme is known as a Fee for Intervention (FFI).
Robert Gazely, farm consultant and health and safety specialist for Strutt & Parker said: “A material breach is something which an inspector considers serious enough that they need to formally write to the business requiring action to be taken. Once an inspector gives a farmer this written notification of contravention (NoC), the farmer will be expected to pay a fee.
“From 6 April 2019, the hourly charge has been increased from £129 to £154. The final bill will be based on the total amount of time it takes the HSE inspector to identify the breach and their work to help put things right.
“Of course, the primary reason for farms to be proactive in their approach to health and safety should be to protect themselves, their families and any employees.
“The number of people who are killed and injured each year on farms remains stubbornly high and the human cost of these incidents can be incalculable to those affected.
“But taking a safety-first approach should also help farm businesses to avoid a financial hit, as the HSE fees can mount up in the event of an investigation.”
Red meat gives ‘Taste of Wales’
WELSH Lamb and Welsh Beef were among the finest of Welsh foods at Wales’ largest and most prestigious food and drink trade event, Taste Wales last month.
The remarkable display of products, all under one roof, brought together a large contingent of UK and overseas buyers, including importers with a specific interest in Welsh red meat. These included a major foodservice and retail importer and distributor from Scandinavia that imports 6,000 million tonnes of meat annually from all over the world. The company is recognised for bringing tasty food experiences to Nordic dining tables.
They were invited to the event by Hybu Cig Cymru – Meat Promotion Wales (HCC) who also arranged site visits to some of Wales’ major red meat processing plants. The main aim was to impress the importers with the industry’s high ethical and environmental standards.
The visit, led by HCC’s market representatives in Scandinavia, was a platform for many productive and promising discussions.
One representative, Anette Stenebrandt said at Taste Wales: “We have a company from Sweden and Finland with us, trying to do some new business in the Nordic-speaking countries. This is really a fantastic fair and we have enjoyed it a lot.”
Her colleague Jakob True added: “This is our first time here at this amazing event, it’s a great opportunity to meet a lot of Welsh producers, particularly Welsh Lamb which is world-class, we know. We’ll go back to Scandinavia with a lot of good new leads and hopefully bring a lot of business to Wales.”
HCC’s Market Development Manager, Rhys Llywelyn said: “Many of the buyers we met at Taste Wales, including the Scandinavians, showed a significant interest in Welsh Lamb and were impressed by the whole package – from the story of producing Welsh Lamb to the processing techniques, the taste and texture.
“Others also expressed a keen interest in forging deals with the industry, including a Japanese department store, a major buyer from Hong Kong and a representative from Qatar. This bodes well for the future, especially as Brexit uncertainty is set to continue in light of the extension on Article 50.”
In recent months, HCC has undertaken a strategic GB marketing drive to encourage growth and recognition of our quality produce on British soil.
HCC’s UK Market Development Executive, Emily Davies said: “Our presence at Taste Wales also included concentrating our efforts on promoting Welsh Lamb in the domestic market. We met a number of foodservice companies, retailers and executive chefs and discussed Welsh red meat opportunities with meal-kit companies and online retailers. We also launched a new tool-kit for retailers which highlights the ways in which we can work with them to promote Welsh Lamb and Beef.”
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