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Farming

It’s all go for Moat Goats

Jon Coles

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A family business: Meg and Damian McNamara with 4 month old Iori

GOAT farming couple Meg and Damian McNamara of Moat Village Farm, New Moat, Pembrokeshire, have been recognised for keeping the countryside vibrant by the Pembrokeshire FUW Countryside Business Award 2017.

The award, a £200 cash prize, perpetual trophy and a year’s free membership of the FUW, is presented every two years to someone who, 40 years of age or under, has developed their own business in rural Pembrokeshire.

“In presenting the award we recognise the fantastic work our young people are doing to keep our rural areas of Pembrokeshire vibrant and economically active places. Meg and Damian are very worthy winners of the award indeed and we can be proud to have such an inspirational farming couple in our midst,” said FUW Pembrokeshire County Executive Officer Rebecca Voyle.

Meg and Damian were both raised on dairy farms in Pembrokeshire, and always had a strong ambition to farm themselves. Although they both work outside of agriculture, Damian works as a Process Operator at Valero Refinery and Meg is a qualified Bank nurse, currently on Maternity Leave, they have managed to fulfil their farming ambition alongside keeping their day jobs. Meg also participated in the 2017 Agri Academy Business and Innovation Programme.

They bought their first land, a 12.5 acre field, in April 2015 and also farm 72 acres of Meg’s family’s farm. Their first goats arrived just 7 months later, having decided that this diversification would be both challenging and rewarding. Their herd now numbers 200 breeding female Boer goats.

Their agri-food business, Moat Goats, operates from farm to fork with home-bred kids reared by their dams. The male kids are finished for meat and the females are retained to increase the size of the breeding herd. Grass is grown both for grazing and for silage, with surplus sold for extra revenue. Mixed leys with herbs are also being tried to exploit health and production benefits.

Talking about a usual day on the farm Meg said: “We start by feeding the goats, checking and observing that they are ok, then it’s on to bedding down and we also spend time on farm work such as fieldwork and farm maintenance tasks. We also aim to post a picture or post on social media every day, as well as answering phone calls, responding to emails, and making sure that we market the business properly.”

As the male kids fatten and finish, Meg and Damian organise the slaughter in Maesteg, Bridgend and butchering of the carcasses locally at Cig Lodor, Rosebush. They then promote and sell the product online and started selling goat kid meat direct from the farm in October 2016. Now they supply meat boxes to customers throughout the UK via courier delivery, using social media for marketing. They have also supplied several local butchers with their goat meat, such as Chris Rogers in Carmarthen, T.G.Davies in Newport, Andrew Rees in Narberth, Gary the Butcher in Llandysul and DMS Llanelli and sell from the farm itself.

Speaking about the need to diversify, Meg explained: “We were aware that we needed to diversify in farming as we didn’t have enough land or time to compete with dairy, beef, sheep farmers.

“We experimented at home with jam making, cheese making, bought some heritage pigs before falling in love with 2 pet Boer cross goats and deciding to make a business from this interest.”

Meg and Damian exploit every opportunity to raise awareness of their quality produce, devising recipes, posting photos of the goats and the meals online and also supplied meat for a cookery demonstration at the 2017 Pembrokeshire County Show.

The business is going strong but there were some challenges the couple faced when setting the business up. Damian said: “The biggest challenge has been learning how to feed, handle and manage a goat herd – they require attention to detail which we have learnt through trial and error. Juggling farm and business commitments with family life and work off the farm remains an ongoing challenge especially with our young baby.”

Not ones to sit on their laurels, the couple are very aware that there are challenges the sector and their business faces. “Marketing and increasing our customer base remains a top priority for us but it’s also about raising awareness and promoting the benefits of goat meat – it’s low fat, low cholesterol, and high in iron.

“But of course, farming goats in north Pembrokeshire there is always the concern of a TB breakdown. So we take care of complying with all the necessary biosecurity and work hard to minimise contact with other herds,” said Meg.

Damian added: “We will deal with all of these challenges as a family unit and will continue to raise awareness of our business and the nutritional value of goat meat through social media. That way we hope to be selling more carcasses to the retail customer. We also intend to expand the business and therefore retain all the female kids for a few more years. Currently, we’re aiming for a herd of approximately 400 breeding females.”

It is clear that Meg and Damian are passionate about their produce and they encourage everyone to give goat meat a try.

“Goat meat is really tasty! It’s similar in texture to lamb and really easy to cook. Try something like pulled shoulder of goat kid or a simple quick-cook recipe such as chops, cutlets or sausages and have a look on our Facebook page for inspiration,” said Meg.

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Farming

Economic value of red meat sector rises

Thomas Sinclair

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HE VALUE of the iconic beef, lamb and pork sectors to the Welsh economy rose in 2020, as consumers turned to local, sustainable, quality food during the COVID pandemic, according to analysis by Hybu Cig Cymru – Meat Promotion Wales (HCC).New figures from the Welsh Government ‘Aggregate Agricultural Output and Income’ report show that the total value of agricultural output in Wales for 2020 is projected to stand at £1.7billion – a 6.2% (or £99 million) increase on the provisional figure for 2019.


Cattle and sheep account for 44% of this total at £750million; the highest proportion recorded since 2016. The agricultural output value for Wales’s pig sector also increased (by 34.3% or £2 million) to a value of £8 million.
The figures reflect the strength of the livestock sector in Wales and sit in contrast to Total Income From Farming (TIFF) figures for the UK as a whole newly released by Defra. Although the TIFF figures are a different form of measuring farm production, the UK data concurs that the livestock sector has had a strong year, but in other parts of Britain, this was more than offset by poor harvests in the arable sector.


Demand for beef and lamb have been strong in the domestic retail market since the immediate aftermath of the first COVID lockdown in spring 2020. After initial market volatility, marketing campaigns by HCC and other bodies encouraged consumers to recreate restaurant meals at home.


Over the past 12 months, domestic retail sales of lamb and beef have trended consistently higher, with spending on lamb 20% higher than the previous year. Sales at independent high street butchers are also strong.
Research shows many demographic groups, including families with children, buying more beef and lamb than previously, and turning to quality home-grown produce.


HCC Data Analyst Glesni Phillips said, “The strong demand for red meat from the domestic consumer has helped drive market prices for beef and lamb at Welsh livestock markets in the second half of 2020 and into the early months of 2021.


“It’s no surprise, therefore, to see that the overall value of the industry is projected to have grown. We have seen inflation in the costs on farmers, which offset some of the gains from improved market price; however, it’s heartening to see consumers’ support for quality Welsh produce.“Welsh Lamb and Welsh Beef remain key drivers of our rural economy, and given their excellent brand reputation, they act as flagship products for the growing Welsh food and drink sector.”Further analysis of the aggregate output and income figures for Welsh farms are available in HCC’s latest monthly market bulletin.

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Farming

Ian Rickman: 2021 is a critical year for Wales’ farming future

Thomas Sinclair

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THE INCREASINGLY negative narrative around livestock farming and its portrayed impact on the environment and climate change has led to farmers in Wales standing up to tell their stories and highlight the positive impact livestock farming has.


Through the Farmers’ Union of Wales’ campaign ‘Guardians of the Welsh Land’, farmers are addressing misleading claims by various groups about the role livestock farming plays in relation to climate change and the environment.  Launching the campaign, FUW Deputy President Ian Rickman said: “The FUW has consistently recognised the threat represented by climate change and the need to take action. This is clear from a cursory look at our manifestos and policy documents published over the past twenty years.

“We know that farming is already responsible for a critical carbon resource in soils, woodland and semi-natural habitats and I’m pleased to launch the FUW’s environment campaign – ‘Guardians of the Welsh Land’ from my home farm here in Carmarthenshire today. As farmers are the most trusted link in the supply chain, they are best placed to communicate their stories, helping to address consumer concerns and influencing political agendas. Members can also look forward to a variety of webinars over the coming months, which will focus on the different challenges ahead for the industry and how to overcome them.


“There is no question in our mind that we need to counteract the continuation by the anti-farming lobby of their campaign to vilify and belittle domestic food producers.  These attacks are corrosive and grossly misleading, negatively influencing consumer perception of the industry and influencing political agendas on a global scale.”


Mr Rickman added that 2021 is an important year for these types of conversations.


“Knocking on our door are the United Nations Food Systems Summit and COP26. The FUW has been engaging with these conversations at an international level and shares some concerns with other industries across the globe about the wider narrative and ambitions set out in inconspicuous looking documents. Plans, we and the general public don’t support.  Telling the positive story of the guardians of our Welsh land is now more important than ever,” he said.


Starting in the first week of June, the campaign introduces four farmers all of whom tell the story of how they are addressing environmental and climate change needs in their unique ways: Carmarthenshire organic sheep farmer Phil Jones, the Roberts family from Meirionnydd, Ceredigion dairy farmers Lyn and Lowri Thomas and FUW President Glyn Roberts who farms with his daughter Beca at Dylasau Uchaf in Snowdonia.


“The campaign will further highlight that Welsh farmers are rising to the challenge of improving soil health and increasing organic matter in soils, improvements which represent further opportunities for sequestering more carbon. These improvements, the campaign will highlight, are achieved through specific livestock grazing patterns and rest periods. The campaign is also clear that the correct options, guidance and rewards are required to encourage more farmers to adopt such systems,” said Mr Rickman.


Soil, the campaign will stress, is a long term investment and at present, around 410 million tonnes of carbon is stored in Welsh soils and 75,700 hectares of Wales’ woodland (25%) is on farmland, representing an important and growing carbon sink.


“As acknowledged in Natural Resources Wales’ State of Natural Resources Report, using land for food production is an essential part of natural resource use and management.  Whilst we acknowledge that  agricultural intensification has undeniably had negative impacts on some species and ecosystems, there is overwhelming evidence that other factors, including reductions in agricultural activity and afforestation, have also had severe negative impacts,” he added.

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Farming

Excellent Easter for lamb sales

Jon Coles

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Lamb proved a popular choice for consumers over Easter with retail sales soaring above the last two years. This demand has been reflected at livestock markets where farmgate prices are still standing strong.

At a time when lamb is always a firm favourite, this year people of all ages were both buying and spending more as a result of a renewed interest in sourcing quality, local produce and cooking at home.

In the 12 weeks to 18 April 2021, the total volume purchased was up 14.8% on the year, and 6.0% higher than in 2019. Consumer spend on lamb reached £190.0 million, which was 18.7% more than in 2020 and 14.6% higher than the same period in 2019.  

Lamb leg roasting joints were the most sought-after cuts despite the fact that Covid-19 restrictions on large gatherings remained, followed by chops and mince.

Hybu Cig Cymru – Meat Promotion Wales’ (HCC) Data Analyst, Glesni Phillips said: “Lamb performed exceptionally well over the Easter period this year. It saw a 10.2% increase in the number of buyers engaging with the product and a rise of 3.3% in the frequency of which lamb was bought.

“The average price of lamb was also higher, but this obviously did not deter new buyers. The figures show that there are new buyers in all age categories, but this is especially true for shoppers aged under 45 years and those with children.

“The pandemic has led to more consumers cooking at home, giving many the opportunity to realise and enjoy the exceptional qualities and versatility of Welsh Lamb, and at the same time, support the local economy.”

Butchers also benefitted from the popularity of lamb in the run-up to Easter with total spend increasing by 16.1% on the year. The volume sold also increased, by 12.6%.

Glesni Phillips added: “As we approach the end of Spring, the consumer demand for lamb is continuing. This can be seen in the liveweight lamb prices which remain strong when compared to historical averages, with the average SQQ in Wales standing at 329.7p/kg in Wales for the week ending 15 May 2021.

“New season lambs are now entering the market – they accounted for over 70% of lambs at auction in Wales during the latest week – but the supply is still relatively tight. HCC is looking forward to working with retailers over the coming months on new activity, which will include in-store marketing, press and targeted digital communication to maintain this growth in sales. Butchers, who demonstrated their key role in the community during the pandemic, will also be offered training on a number of key skills to boost their sales even further.”

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