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Language skills’ decline threatens tourism

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'But everybody speaks English!': Language skills gap undermines tourism industry

A REPORT released by leading travel trade association UKinbound, has uncovered a growing language skills gap facing the UK tourism industry, caused by a combination of Brexit and the decline of language training in the UK.

The new research undertaken by Canterbury Christ Church University highlights the current lack of capacity in the UK’s education system to meet the shortfall in higher level language skills which are badly needed by the UK’s inbound tourism industry.

To date, tourism organisations have been largely reliant on EU nationals for their technical and ‘soft’ language skills and concerns are rising in the industry about the attrition of these employees. Approximately 130,000 EU nationals departed the UK in the year to September 2017– the highest number since 2008.

Furthermore, a sharp decline in the number of young people studying a foreign language, arising in part from changes to government policy since 2002, combined with a lack of awareness of the opportunities and career paths open to language proficient graduates in the tourism and hospitality sector, are major contributors to the widening language skills gap in the sector, at a time when access to future EU employees is uncertain.

Key findings of the research:

Of the 78 institutions offering tourism and/or hospitality undergraduate programmes in the UK, only 25 offer languages as part of their tourism/hospitality curriculum.

45 institutions offer 87 postgraduate tourism/hospitality programmes – yet only 6% of these programmes offer a language, as an optional module.

The audit identifies Institution Wide Language Provision and study abroad opportunities as alternative ways for students to add an international dimension to their studies

From a sample of 43 higher education institutions that offer a single honours modern language degree programme, only 16 mention tourism as a career prospect.

Interviews with modern language programme directors highlighted a lack of knowledge of the tourism sector and tourism specific career pathways.

The report also features an Evidence Review, drawing on data from previously conducted research and reports, creating a clearer picture regarding the diminishing supply of home-grown linguists

Pupils taking languages at A-level fell by a 1/3 in 20 years (1996-2016)

French declined from 22.7k to 8.5k

German from 9.3k to 3.4k

Spanish increased from 4.1k to 7.5k.

German is no longer a dominant language taken at A-level. French and Spanish continue to be key languages, despite the declining popularity of French.

There has been an uptake in the study of key UK inbound growth market languages; Mandarin and Arabic, but the growth of the talent pool here is slow and limited.

Social, regional and gender inequalities in the uptake of languages are striking.

The number of UK universities offering language degrees has dropped by 30% between 2000 and 2015.

Deirdre Wells OBE, chief executive officer, UKinbound said, “The UK is currently the fifth most visited country in the world and our inbound tourism industry in 2017 contributed an estimated £25 billion to the UK economy. Those working in tourism need to be able to communicate effectively with their international visitors and our tour operators in particular need employees who can communicate confidently and negotiate contracts with overseas operators and suppliers. The industry currently employs large numbers of workers from the European Union to fulfil these roles, but our members are reporting that many of their EU employees are starting to return home. They are struggling to find replacements from within the British workforce, predominantly due to their lack of advanced language skills.

“This report clearly shows that the country needs leadership from the very highest levels to address this impending language crisis, to ensure the tourism industry continues to provide world class customer service and remains competitive in the global marketplace.”

Dr Karen Thomas, Director of the Tourism and Events Research Hub, at Canterbury Christ Church University added: “The uncertainty of the Brexit negotiations appears to have pushed the tourism and hospitality sectors to a critical point, where they not only have to consider the valuable role of EU workers, but also need to evaluate the potential of home-grown talent to meet the needs of the future inbound tourism industry. This research is particularly timely given the body of evidence which has been developing about the decline of home-grown linguists and the potential this has to impact on UK productivity and competitiveness in a post-Brexit landscape. For the UK inbound tourism industry, where language skills and intercultural understanding are crucial in business and consumer-facing roles, the findings of this study raise challenging issues to be addressed by a wide range of stakeholders.”

UKinbound also recently surveyed its members regarding their need for graduates with language skills. Just 34% of members had employed graduates with language skills in the last five years, but 65% of members are now considering employing graduates with language skills in the next five years.

The report findings coincide with the launch of UKinbound’s campaign to highlight the contribution of tourism from EU countries to the UK economy, and to impress on the Government the urgency of securing either no, or minimal, barriers to inbound tourism from the EU post Brexit.

Wells added, “In 2017, two-thirds of inbound visitors came from the EU and contributed an estimated £10 billion to the UK economy. We are calling on the Government therefore to prioritise the need for minimal disruption to this flow of visitors in the Brexit negotiations. Any onerous entry requirements post Brexit will hurt the sector, the economy and cost jobs and any delay risks undermining the sectors ability to prepare for the post Brexit environment.”

The tourism industry is the UK’s third largest employer, employing 3.1 million people (over 9.6% of the UK workforce) and contributes £126 billion to the UK economy, (7.1% of GDP). The UK receives 67% of its tourists from the EU.

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What makes Wales special?

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THIS MONTH sees Visit Wales’ first ever targeted digital campaign happening in Wales. It will encourage those with arguably the best knowledge of all, the people of Wales, to share images of the places that they love and how they enjoy them.

There is also an opportunity to be featured in Visit Wales’ ads, as a selection of the best images shared on social media will be part of the next phase of the campaign.

The Year of Discovery is the perfect time to re-discover places from childhood, or discover a new corner of Wales.

Visit Wales would like as many people as possible to get involved. What makes Wales so special? Where do you like to spend your weekends in Wales? Where’s your favourite beach, pub or dog walk? These special moments in Wales can be captured by tagging #thisismywales on your Instagram or Pinterest posts.

The in-Wales market is especially important to Wales. In 2017 there were 1.47m overnight stays by Welsh residents staying in Wales. That is 16% of all overnight trips taken in Wales by GB residents, and these trips generated £228 million for the Welsh economy.

In addition, there were 62 million tourism day visits taken in Wales by Welsh residents. This is 63% of all day trips taken in Wales. The expenditure on these trips was £2.21 billion.

Dafydd Elis Thomas, the Deputy Minister for Culture, Sport and Tourism, said: “This is an excellent time for the people of Wales to share what makes Wales special to them – it’s all about pride and passion and the people of Wales are often the best ambassadors and travel guides to what can be found locally.

“It’s possible that Brexit uncertainty means that more people will take a staycation this year. A targeted and flexible digital marketing campaign means that Wales is well placed to make the most of these opportunities.

“Marketing work has been gathering momentum since early March in key markets in recognition of the strong competition for the domestic market – so that Wales is front of mind as a holiday destination during our Year of Discovery.

“As part of a refreshed visitwales.com, celebrities such as Alex Jones, Matthew Rhys and Huw Stephens have already shared their favourite things about Wales.”

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Brexit delay affects hauliers

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THE GOVERNMENT and the EU have agreed on an extension of the UK’s membership until October 31, 2019, at the latest.

This means you can continue to operate across the EU as usual until then.

While the Government hopes to leave before then, we will only leave earlier if a deal is agreed, which would allow continued permit-free access arrangements to continue.

This means that either:
• The UK leaves the EU without a deal on October 31, 2019; or
• The UK leaves the EU with a deal, before October 31, in which case, access to the EU will remain unchanged until 2021.

So until October 31 at the earliest, you can continue to operate across the EU as you do now, without the need for an ECMT permit.

The EU has also passed a new law ensuring that, even if the UK leaves the EU without a deal on 31 October, more than 90% of journeys to the EU won’t require an ECMT permit for the remainder of 2019.

Regardless of when the UK leaves the EU, you must register any trailers you plan on using for journeys outside the UK and Ireland.

This new requirement came into force on March 28, 2019.

If you fail to register your trailer, you may be fined or subject to other enforcement action.

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Enterprising Students win £10K prize

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A NEW venture designed to help Colombian farmers improve crop productivity is the winner of the latest edition of Aberystwyth University’s ‘Dragon’s Den’ style student entrepreneurship competition InvEnterPrize.

Developed by an interdisciplinary team led by PhD student Liliana Castillo from Colombia, Amigrow uses satellite technology and machine learning to assist farmers with decision making.

Along with the 2019 InvEnterPrize title, Amigrow receives £10,000 to invest in the development of the concept to bring it closer to market.

Speaking of the team’s success, Liliana said: “Winning InvEnterPrize is very important to us, there are no words to describe the feeling.”

“This idea started with my experience of agriculture in Colombia. With the support of InvEnterPrize, my team and I look forward to start testing the capabilities of Amigrow. We are going to develop the first prototype and create iterations of it so that we can really know what works and what doesn’t, and produce something meaningful for the farmers so they can take the right decisions at the right time and produce better profit margins.”

Liliana added: “Colombia is a very diverse country, we have very different environments for very different kinds of crops. Initially, we are going to start with rice producers as it is very important for feeding people in Colombia and in the world.”

Amigrow was one of 15 entries for InvEnterPrize 2019, and six finalists to present their ideas to the judges on Friday 29 March 2019.

Chair of the judges, Donald Davies, Emeritus Professor in Toxicology at Imperial College London, said: “We are delighted to award InvEnterPrize 2019 to Amigrow and our warmest congratulations to Liliana and her team on their venture.”

“InvEnterPrize is an excellent competition which brings out the best in the students, and this year has proved to be the most difficult to judge with all six finalists delivering excellent presentations. It clearly inspires students here at Aberystwyth University to venture and develop ideas that go beyond what they might normally do. It is so important to sow the seed of an idea that students can develop into a business, and this competition, along with the support the teams receive throughout the year from the University’s Careers service, makes this all possible.”

InvEnterPrize organiser and Aberystwyth University entrepreneurship champion, Tony Orme, said: “The quality of the entries this year has been exceptional and the final proved to be a very close run indeed. We are immensely grateful to our panel of judges for their valuable time and expertise in this year’s search for a winner, and to the University’s alumni who make this competition possible via the Aber Fund. We now look forward to working with Liliana and colleagues on Amigrow, as the concept is developed.”

Amigrow also enjoyed further success at InvEnterPrize 2019 as it won a year’s office space at AberInnovation – the Aberystwyth Innovation and Enterprise Campus, a £40.5m development at the Aberystwyth University Gogerddan Campus.

Presented by Dr Rhian Hayward, Chief Executive Officer of AberInnovation, the award was given for the best presentation in the bioscience, agri-tech, and food and drinks sectors.

Now in its 6th year, InvEnterPrize was established to further encourage a culture of entrepreneurship among the University’s students.

The £10,000 prize provided by the University’s alumni via the Aber Fund enables the winner to invest in equipment, facilities or professional services to turn the invention or business start-up idea into reality.

Entrants also had the opportunity to seek expert advice and attend a series of workshops and presentations led by successful entrepreneurs as they developed their final bids, gaining valuable advice on the way.

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