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New female brewing duo drop the alcohol but not the flavour

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DROPPING the alcohol, not the flavour – that’s the mantra of The Drop Bear Beer Co. a new brewery that brings female chutzpah to the male-dominated world of brewing.

Founded in Mumbles earlier this year by ‘Melburnian’ Sarah McNena, and ‘Swansea Jack’ Joelle Drummond, Drop Bear’s non-alcoholic beer is already making waves.

A decidedly Welsh-Australian enterprise, the brewery’s quirky name has antipodean roots along with a personal connection for the couple, who met in Sarah’s native Australia.

Explains Sarah, “The Drop Bear is essentially a bit of fun Australians have with visitors. Tourists are told to look out for this mythical koala bear dropping on them from the trees – and Joelle fell for the joke too!”

The pair aim to ‘disrupt’ the traditional view of the non-alcoholic beer market, and have successfully produced 100% natural beverages that are below 0.5% ABV, vegan-friendly, low calorie, low sugar, and additive-free.

At 0.3 ABV Tropical IPA is – as its name suggests – ‘tropical, fruity, and sessionable’, while the 0.4 ABV Yuzu Pale Ale is ‘fruity, tart, and fresh’. They will be joined this autumn by Drop Bear’s stout which promises to be ‘dark, edgy, and packing a’tude.’

At 25 and 27 respectively, Joelle and Sarah are at the heart of the healthy lifestyle-conscious millennial market they want to capture.

Says Joelle, “We want to prove that real beer doesn’t need alcohol to have fun, and we aren’t scared to push boundaries. We are millennials, and they are the fastest growing demographic. They and we want something with more kick and excitement, and a brand they can relate to.”

Likewise, female empowerment Joelle says is at the core of Drop Bear’s ethos, and the pair are keen to champion women in what is a predominantly male-dominated arena.

“We are the only alcohol-free craft beer company in the UK that’s run by women.”

Local government project manager Sarah, and former French and Italian translator Joelle, began their brewing journey in their kitchen.
Apart from Sarah having previously made some homebrew, the pair were complete novices when it came to creating a craft beer – but they knew what they wanted to achieve.

Says Joelle, “We started with a big saucepan, a jam thermometer, and a load of grain and gave it a go!”

By trial and error “there were long nights and an exploding fermenter”, the pair eventually came up with recipes they liked – and enlisted the help of experts in the industry to ensure their beers would pass muster in the highly competitive brewing sector.

Explains Sarah, “As we don’t have a brewing background, we contacted a master brewer and sommelier who looked at our recipes and gave us advice.”

Only a couple of months into production and Drop Bear beers are already making significant in-roads with a Michelin-starred restaurant a customer, and the opportunity to showcase their beer at an event in the House of Commons. Also, the beers are available to buy online from www.drydrinker.com.

However, without the current capacity to brew on a commercial scale at home, for now, Drop Bear beers are produced in Yorkshire, but the plan is to bring the whole process to Wales as soon as possible.

Says Joelle, “We want to show what Wales and women have to offer in the brewing industry.”

Joelle and Sarah have been helped in their brewing adventure by Cywain – a Menter a Busnes delivered project that supports the development of growth orientated businesses in the food and drink sector in Wales.

Says Joelle, “Cywain has been great, especially with networking opportunities and advice on running the financial side of the business. They have run a number of workshops and 1-2-1 sessions covering a range of topics such as sales, distribution channels, and business health.

“All of this is provided free of charge, which I’m sure you can understand is key for a business in its early days. Cywain are also just generally lovely people and we look forward to attending a number of events with them in the near future!”

Says Cywain Development Manager, Nerys Adams, “”It’s been great working with Joelle and Sarah over the past couple of months and seeing massive progression in such a short space of time. The girls have taken full advantage of the support on offer from Cywain attending a finance surgery, a sales and marketing workshop to name but a few.

They are working very hard to establish themselves in a male dominated sector and I’m excited to see what happens next for them. I’m sure they’re going to make a great success of the business and I’m delighted that Cywain is playing a part in helping them achieve their ambitions”.

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Business

National discounter One Below opens new store in Llanelli

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One Below will open it's doors on Wednesday November 3rd

ONE Below, the UK’s freshest new discount store chain will open its doors in Llanelli for the first time on Wednesday 3rd November 2021 at 10am.  

Created by the original founders of national chain Poundworld, One Below will occupy unit 7B at the Cross Hands Retail Park, selling over 4,000 products for £1 and under. Plus, some incredible finds that go beyond a £1. 

In a boost to the local economy, the fast-growing bargain retailer has invested a six-figure sum in the opening of the store, creating 30 local retail jobs for the town. The group is expanding following four successful store openings across the country.

Christopher Edwards, managing director of One Below Retail Limited said: “We’re thrilled to be opening our first store in Llanelli. 

“Now more than ever, when times are financially tighter for so many families, we are proud to be offering incredible savings on hundreds of branded shopping essentials and on-trend items. 

“It’s great to be able to occupy this space within the Cross Hands Retail Park, offering convenient value shopping for Llanelli locals. When other retailers on the high street are closing, we’re delighted to be able to create new retail jobs in the area. 

One Below is the UK’s freshest new discount store

“Almost 50% of our team are ex-Poundworld employees who lost their role when Poundworld went in to administration three years ago.”

For its opening on Wednesday 3rd November, One Below has implemented a shop safe policy with social distancing and hygiene measures in place so that customers can shop safely, in line with government guidelines.

The fresh up-and-coming discount chain has previously opened stores across the UK to queues of shoppers looking to bag a haul of bargains, thanks to its unique savings and product offering.

One Below will offer thousands of essential items acrossmany departments including essential cleaning, groceries, medical, home, pet care, health and beauty and DIY. The store will also stock a fantastic range of gardening, kids toys and summer items. 

A wide range of favourite household brands such as Coca Cola, Pedigree, Heinz, Kellogg’s and Cadbury’s are available at incredible bargain prices to shop in store. Plus, many popular cleaning names such as Astonish, Fabulosa and The Pink Stuff, as favoured by social media superstar Mrs Hinch. 

Since One Below’s launch two years ago, the independent retailer has opened over 80 stores UK wide with plans for further expansion in 2021. 

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Family of property developers sentenced for fifteen counts of fraud

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Four property developers were sentenced on Friday (October 15) at Swansea Crown Court to two years imprisonment suspended for 12 months each for multiple counts of mortgage and investment fraud worth over £1m.

Audrey Osborne, 65, and her sons Gary Moore, 43, Clayton Moore, 46 and Ian Moore, 44 pleaded guilty to fifteen counts of fraud, including conspiracy to commit fraud, obtaining money transfers by deception and fraud, following an investigation by South Wales Police Economic Unit.

Osborne ran a mortgage brokerage business, Credence Finance Limited operating all over Wales. This company was used as a vehicle to submit multiple false declarations of income in support of mortgage applications.

In addition to the mortgage frauds, the family secured a number of investors in Dreamscape Homes, including family friends, employees and Credence customers. The investors provided amounts of around £25k, some re-mortgaging their own homes to do so. They received Share Certificates in return. None of the investors received a return as the land was never developed.

John Sheehan of the CPS said: “Between them, Audrey Osborne and her sons committed 15 offences of dishonesty, misleading mortgage providers and betraying the trust placed in them by friends, employees and customers. They did so for their own personal benefit and only admitted their wrongdoing late in the proceedings.

“The CPS will now pursue confiscation proceedings against them to ensure they have not benefitted from their criminal conduct and, if possible, to compensate the victims.”

The CPS is committed to working alongside the government and law enforcement to provide a multi-agency response to combat all types of fraud.

Specialist Fraud Prosecutors work to seek justice in a variety of cases including those that cause the greatest harm to the public, particularly involving vulnerable victims.

The prosecution of the case was led by the CPS Specialist Fraud Division, a dedicated CPS team playing a leading role in the fight against serious and complex economic crime and the financial exploitation of the public, using specialist legal expertise to deliver justice.

The full sentences imposed at Swansea Crown Court are as follows:

Audrey Osborne was sentenced to two years imprisonment suspended for 12 months.

Gary Moore was sentenced to two years imprisonment suspended for 12 months.

Clayton Moore sentenced to two years imprisonment suspended for 12 months.

Ian Moore was sentenced to two years imprisonment suspended for 12 months.

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Business

University to host industry summit online

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SUPPORTING industry’s recovery from the impact of the pandemic is a key priority for the University of Wales Trinity Saint David (UWTSD).

The University has a track record for working with industry through knowledge transfer, research innovation, workforce development and by providing a ready pipeline of skilled students and graduates, in partnership with employers.

In addition, UWTSD’s MADE Cymru initiative was established to support manufacturing industries in Wales to adapt to the challenges of Industry 4.0.

The initiative, funded by the EU via the Welsh Government, aims to support the economic recovery of manufacturers in Wales by offering part and fully funded training to businesses to upskill staff, as well as research and development that improves processes and products to reduce waste and costs.

In addition, UWTSD and MADE Cymru have organised an Industry Summit to be held online between June 8-10 to inform, engage and inspire businesses during this critical period of post-Covid recovery.

Expert speakers will be sharing their insights including James Davies from Industry Wales, Carol Hall, Regional Investment Manager, Development Bank of Wales, Chris Probert, Innovation Specialist, Welsh Government and Geraint Jones, Knowledge Transfer Adviser at KTN.

The line-up also includes Welsh manufacturers who will be sharing their own experiences, including Tim Hawkins, Managing Director, Markes International, Julia Chesney-Roberts, Commercial Manager, Riversimple, Angus Grahame, Founder of Splosh and Jacques Bonfrer, Co-Founder and Team Lead, Bot-Hive.

There will be guest talks from circular economy expert Eoin Bailey and lean author Daryl Powell and an opportunity to find out about the range of services offered by the University.

Graham Howe, Executive Head of the MADE Cymru project at UWTSD says: “This Industry Summit aims to explore issues and challenges facing manufacturing in Wales so that we can work together with employers to find solutions. 

“We always start with asking a manufacturer what their biggest problem is today and look at how we can help them with it.

“We aim to unravel potentially confusing challenges like these. Our approach begins by looking at what companies need to increase their productivity and competitiveness.

“We aim to lead the businesses we work with through a journey of continuous improvement – a journey that makes the most of Industry 4.0 technologies and their ever-growing digital capabilities to help solve the specific problems faced by each company.

“All of the feedback we receive from businesses shapes our curriculum – we want to produce employable, digitally literate graduates who can contribute to their workplace from day one”.

Alison Orrells is CEO and Managing Director of Safety Letterbox and has been one of the organisations participating in the MADE Cymru initiative.

She said: “It was important to keep innovating and investing to set us apart and come out stronger. It’s been intense but we had a game plan – now it is all about business future-proofing, being agile, collaborations and being adaptable.”

Covid-19 has affected every part of a business and shifted the focus from production to survival.

UWTSD recently led a round table discussion with Welsh manufacturers about the future of manufacturing in Wales.

That discussion found that their outlook is positive about the future.

Manufacturers accelerated their adoption of new technologies to enhance and optimise production.

With many employees on furlough, managers took the opportunity to rethink and invest in better IT, particularly communications, training and diversified into new product areas. They looked to local colleges and universities to help shift perceptions of jobs in manufacturing and demonstrated the career opportunities and pathways available.

They also loosened their reliance on overseas imports and looked for suppliers in the UK to minimise future risk of disruption.

All sessions of the Industry Summit are free to attend and places can be booked on the UWTSD website: https://uwtsd.ac.uk/made/made-cymru-industry-summit/

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