CRICCIETH CASTLE, South Stack Island and the Green Bridge of Wales will brighten up the landscapes of German cities with the launch of a new Visit Wales advertising campaign.
The huge posters of iconic Welsh landmarks will be seen in key sites in Munich, Berlin, Hamburg, Frankfurt, Stuttgart, Cologne, Dusseldorf, Duisburg and Essen from March 10. The adverts feature key products that are of interest to German visitors, highlighting our culture, heritage and the Wales Coast.
This work is part of a wider campaign in Germany to raise Wales’ profile and inspire visitors to come to Wales in 2015.
A new German website went live in December, along with the publication of the new international brochure, Explore Wales. The campaign includes marketing partnerships with P&O Ferries, Expedia, Hotels.com, Dertour, KLM, DFDS Seaways and Golf Extra. The campaign will also promote the Flybe route from Dusseldorf to Cardiff and the newly announced Flybe Route from Munich.
Deputy Minister for Culture, Sport and Tourism, Ken Skates said: “Germany is one of Wales’s three key overseas markets, along with Ireland and the USA. Visitor numbers from Germany to Wales showed strong growth in 2013, totalling 107,000 visits with expenditure of some £49m. With overseas visitors figures for the first three quarters of 2014 showing a 14% increase on previous years we hope that the recovery experienced in 2013 will be maintained. This campaign will further raise the profile of Wales as a holiday destination and will keep Wales at the front of visitors’ minds during this key holiday booking period in Germany. Partnerships are at the heart of the Welsh government’s strategy for Tourism and they play a vital role in the German campaign. Working with carriers and operators in Germany is of particular importance in highlighting access to Wales and promoting products available in the market via tour operators.”
The campaign launch follows Visit Wales’ attendance at the world’s largest and most important tourism trade fair – ITB Berlin – where Visit Wales met with tour operators, press and media and other important partners from Germany to raise Wales’ profile as a holiday destination. The new campaign is set to stimulate demand for tours, itineraries and routes to Wales which tour operators, agents and carriers have to offer.
Katharina Barry, Product Manager at Dertour, a German tour operator, which met with Visit Wales in ExploreGB and ITB, said: “It’s great to see Visit Wales delivering campaigns to drive awareness in the German market and we are really pleased to be working in partnership with Visit Wales to deliver agent and consumer communications to promote our coach and car tours through Wales as well as independent bookings. I visited Wales in February and I was deeply impressed by the stunning nature and the warm Welsh welcome I received.”
Carmarthen representation at the Coastal Rowing World Championships backs sport to continue thriving in Wales
Carmarthen’s Zoe Davies, race committee chair for the British Rowing offshore championships and umpire at the upcoming World Championships in Saundersfoot, is
delighted to see the world’s best coming to South Wales – and following her own eventful
introduction to the sport competing at the 2015 World Championships believes
participation will boom thanks to a home major competition.
The World Coastal Rowing Championships 2022, with the likes of two-time Olympic
champion Helen Glover competing, will bring together two exciting formats of rowing across
the two weekends in Pembrokeshire. On the first weekend beginning on 7th October, the top
club coastal rowers from around the world will compete in a course along the Saundersfoot
coastline, followed by the beach sprint rowing the following weekend.
Tipped to be a future Olympic rowing discipline, the beach sprint finals will be an exciting
and fast-paced spectacle where the best of the sport will be celebrated in Wales. Reflecting
on the excitement building as the World Championships near ever closer, Davies is backing
Wales to be the perfect setting.
“Wales already had an established coastal and offshore rowing community – I knew when
British Rowing were bidding to host the World Championships that it was a no-brainer. We
have water on three sides after all!
“Before 2015, and before I competed at the World Coastal Championships in Peru, I was
coxing the really fine boats you see at the Olympics, what people might consider the
classical rowing you’d expect to see. To be honest, I rated myself and when I was asked to
compete in Peru I thought ‘how hard can it be?’ When I got there – I was quite literally out
of my depth, I had no idea where I was.
“I’ve learnt so much being involved in coastal rowing – I have found its great fun, great
technique – and if you’re watching, it’s so easy to engage with. For people like me, who at
one time was almost snobby about it, it’s an eye-opening when you actually watch and
involve yourself in the sport. That’s why the World Championships here in Wales will be
such a big moment, it will no doubt inspire so many new people to get involve in the sport.
“Having done the two previous events at Saundersfoot in preparation for the World
Championships, the coastal rowing scene is just so friendly. Being a local girl myself, the
Welsh are always welcoming!
“What drives this passion in the sport is that people know how much coastal rowing gives
them. The feeling you get out on the water, where you’re not looking at your mobile phone
and you can enjoy the natural setting you’re in, there’s no wonder everyone is so
“From a spectator point of view, I just know everyone will be glued to the action. The racing
is quick, you don’t need to know rowing to enjoy the competition and understand what is
happening. It’s a day at the beach, it’s a completely unique experience because the area is
stunning – Wales is the perfect setting for the world’s best offshore rowing talent.”
With the discipline growing at an exponential rate, as boats are made available across Wales
for grassroots coastal rowing clubs to engage more and more participants, Davies sees a
bright future for the sport – and a new generation inspired by a World Championships
coming to Wales.
Popular physical activity game Beat the Street gets underway in Llanelli
BEAT THE STREET is a free, interactive game that encourages people of all ages to incorporate physical activity into their daily lives by rewarding teams with points and prizes the further they walk, cycle and roll.
There are prizes for the teams that travel the furthest with vouchers for books and sports equipment. There is a total points leader board and an average leader board so opportunities for teams of all sizes to win.
Beeping and flashing sensors called Beat Boxes will be placed on lampposts around the area for the duration of the six-week game. Primary school pupils will be provided with a player pack containing a map and a card for the child and an accompanying adult. The wider community can pick up a contactless card from a distribution point listed at www.beatthestreet.me/llanelli
Players then travel between the contactless Beat Boxes scoring points with their cards as they go. The further players travel, the more points they score for their community or school team. Each week is themed with different activities to help participants get the most out of their Beat the Street experience.
Beat the Street Llanelli is provided by Intelligent Health, commissioned by Carmarthenshire County Council and is supported by Sport Wales.
Cabinet Member for Regeneration, Leisure Culture and Tourism Cllr Gareth John, said: “We are delighted to bring this innovative and compelling game to Llanelli and we can’t wait to see how far everyone is able to walk, run, cycle and scoot. The game brings a competitive element to physical activity, but more than that, unites communities, helps people get to know their local area, reduces carbon emissions and improves both physical activity and mental health.”
More information is available at the Llanelli | Beat the Street website and on social media @BTSLlanelli
Gêm gweithgaredd corfforol boblogaidd Beat the Street wedi cychwyn yn Llanelli
Mae Beat the Street yn gêm ryngweithiol, rhad ac am ddim sy’n annog pobl o bob oedran i ymgorffori gweithgaredd corfforol yn eu bywydau bob dydd trwy wobrwyo timau â phwyntiau a gwobrau po bellaf y maent yn cerdded, beicio a rholio.
Mae’r timau sy’n teithio bellaf yn cael eu gwobrwyo gyda thalebau ar gyfer llyfrau ac offer chwaraeon. Mae yna fwrdd arweinwyr ar gyfer cyfanswm pwyntiau ac hefyd bwrdd arweinwyr cyfartaledd felly mae cyfleoedd i dimau o bob maint ennill.
Bydd synwyryddion o’r new ‘Beat Boxes’ sy’n bîpio a fflachio yn cael eu gosod ar bolion lampau o amgylch yr ardal am gyfnod y gêm chwe wythnos. Bydd disgyblion ysgol gynradd yn cael pecyn chwaraewr sy’n cynnwys map a cherdyn ar gyfer y plentyn ac oedolyn sy’n dod gyda nhw. Gall y gymuned ehangach godi cerdyn digyswllt o bwynt dosbarthu a restrir yn www.beatthestreet.me/llanelli.
Yna mae chwaraewyr yn teithio rhwng y ‘Beat Boxes’ digyswllt gan sgorio pwyntiau gyda’u cardiau wrth fynd. Po bellaf y bydd chwaraewyr yn teithio, y mwyaf o bwyntiau y byddant yn eu sgorio ar gyfer eu tîm cymunedol neu ysgol. Mae thema bob wythnos gyda gwahanol weithgareddau i helpu cyfranogwyr i gael y gorau o’u profiad Beat the Street.
Mae Beat the Street Llanelli yn cael ei ddarparu gan Intelligent Health, wedi ei gomisiynu gan Gyngor Sir Caerfyrddin ac yn cael ei gefnogi gan Chwaraeon Cymru,.
Dywedodd y Cynghorydd Gareth John, yr Aelod Cabinet dros Adfywio, Hamdden, Diwylliant a Thwristiaeth: “Rydym yn falch iawn o ddod â’r gêm arloesol a chymhellol hon i Lanelli ac rydym yn edrych ymlaen at weld pa mor bell y gall pawb gerdded, rhedeg, beicio a sgwtera. Mae’r gêm yn dod ag elfen gystadleuol i weithgarwch corfforol, ond yn fwy na hynny, mae’n uno cymunedau, yn helpu pobl i ddod i adnabod eu hardal leol, yn lleihau allyriadau carbon ac yn gwella gweithgarwch corfforol ac iechyd meddwl.”
Mae rhagor o wybodaeth ar gael ar wefan Llanelli | Beat the Street ac ar gyfryngau cymdeithasol @BTSLlanelli
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