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Farming

Public want food standards maintained post-Brexit

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THE GOVERNMENT should ensure that all imported food meets the same high animal welfare and environmental standards in place on British farms.
That’s the overwhelming view of the public according to new research carried out by ComRes on behalf of the British Guild of Agricultural Journalists (BGAJ).
ComRes surveyed the public in September and found 84% support the view that imports should match British standards as Brexit threatens to open the door to imports from low cost producing, de-regulated markets across the globe.
The study found that just 16% would buy food they know is produced to lower animal welfare standards if it was cheaper than food produced to a high standard.
BGAJ President Baroness Rosie Boycott said: “The results of this study are a stark reminder to the government that the public values the high standards of British farming.
“There will always be countries able to produce cheaper food than Britain but it always comes at a cost. It could be the safety of the food, the farmer, an animal or the environment.
“With Brexit on the horizon, we’re on the brink of potentially seeing lower quality food imports flooding into the country.
“The survey resoundingly shows there’s no appetite for it and it’s the responsibility of government and the entire supply chain to put the safeguards in place to protect both British farmers and the consumer, whose heads may still be turned by attractive price deals in tough economic conditions, despite how they have responded.”
The results of the study come at a critical time for British agriculture – a sector which stands to lose more than most if the protection provided by the European Union’s single market is not replicated post-Brexit.
British standards of food and farming are among the best in the world thanks to decades of progress in the areas of production that matter most to consumers.
Many countries which can produce food cheaper than Britain often use production methods which are illegal here and across Europe; chlorine-washed chicken and hormone-injected beef being two well-reported examples.
Professor of Food Policy at the University of London, Tim Lang, said: “An overwhelming 84% want imported food to be of the same standard as home-produced food. Gung-ho supporters of yoking the UK to the USA post-Brexit should note this
“The survey suggests the UK public almost certainly recognises the need for the UK farming to tick lots of boxes. It’s got the message that farming is multi-functional. But have the politicians?”
FOOD PRODUCTION
84% of GB adults agree the government should ensure all imported food meets the same environmental and animal welfare standards as food produced in the UK. Only 2% disagree
A majority (53%) of GB adults would not buy food that is produced to lower animal welfare standards if it’s cheaper than food produced to a high standard of animal welfare. Only around one in six (16%) agree
Younger people are less likely to disagree with the statement than older people – it seems attitude to the trade-off between animal welfare and price swings towards animal welfare the older we get (45% disagree 18-34; 52% 35-54; 61% 55+)
62% of the public agree that UK farmers should receive financial support from the taxpayer to ensure a continued supply of food produced by British farmers post-Brexit, compared to just one in ten (10%) who disagree. 68 per cent of rural and 61 per cent of urban respondents agreed
Two in five (39%) GB adults agree that a UK farmer’s primary purpose should be to produce food rather than carry out environmental work, although just under a third (29%) disagree. 33% were not clear (26% neither, 7% don’t know)
CLIMATE CHANGE AND TECHNOLOGY
62% of the public agree farmers have an important role to play in generating renewable electricity from technologies such as wind turbines and solar panels, while around one in twelve (8%) disagree
Just under half (48%) of GB adults agree that a climate change levy should be charged on food with a higher carbon footprint, with the proceeds spent on encouraging carbon-friendly farming methods, compared to fewer than one in five (17%) who disagree
34% agree new plant-breeding technologies, such as genetically modified and gene-edited crops, should be used to grow food in the UK, compared to more than a quarter (27%) who disagree. Young people aged 18-24 are more likely to agree (46%) with the statement than any other age group
Retail and UK marketplace
Only 24% agree UK farmers receive a fair share of the profits made by retailers on the food that they produce, compared to more than a third (36%) who disagree. Rural respondents were more likely to disagree than urban respondents (43% rural vs 35% urban)
ACCESS TO THE COUNTRYSIDE
Almost two thirds (62%) of GB adults agree the public has adequate access to the UK countryside in terms of rights of way and footpaths, compared to just one in 10 (11%) who disagree. Londoners and those in the West Midlands were the least likely to agree with the statement (54% and 55% respectively), whereas those in Wales and the North East were the most likely to agree (both 70%)
Four in five (79%) adults are proud of the British countryside and the rural communities which sustain it, compared to just 3% who disagree. While urban respondents still have a high level of agreement with the statement (77%), almost nine in ten (88%) of rural respondents agree

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Farming

Economic value of red meat sector rises

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HE VALUE of the iconic beef, lamb and pork sectors to the Welsh economy rose in 2020, as consumers turned to local, sustainable, quality food during the COVID pandemic, according to analysis by Hybu Cig Cymru – Meat Promotion Wales (HCC).New figures from the Welsh Government ‘Aggregate Agricultural Output and Income’ report show that the total value of agricultural output in Wales for 2020 is projected to stand at £1.7billion – a 6.2% (or £99 million) increase on the provisional figure for 2019.


Cattle and sheep account for 44% of this total at £750million; the highest proportion recorded since 2016. The agricultural output value for Wales’s pig sector also increased (by 34.3% or £2 million) to a value of £8 million.
The figures reflect the strength of the livestock sector in Wales and sit in contrast to Total Income From Farming (TIFF) figures for the UK as a whole newly released by Defra. Although the TIFF figures are a different form of measuring farm production, the UK data concurs that the livestock sector has had a strong year, but in other parts of Britain, this was more than offset by poor harvests in the arable sector.


Demand for beef and lamb have been strong in the domestic retail market since the immediate aftermath of the first COVID lockdown in spring 2020. After initial market volatility, marketing campaigns by HCC and other bodies encouraged consumers to recreate restaurant meals at home.


Over the past 12 months, domestic retail sales of lamb and beef have trended consistently higher, with spending on lamb 20% higher than the previous year. Sales at independent high street butchers are also strong.
Research shows many demographic groups, including families with children, buying more beef and lamb than previously, and turning to quality home-grown produce.


HCC Data Analyst Glesni Phillips said, “The strong demand for red meat from the domestic consumer has helped drive market prices for beef and lamb at Welsh livestock markets in the second half of 2020 and into the early months of 2021.


“It’s no surprise, therefore, to see that the overall value of the industry is projected to have grown. We have seen inflation in the costs on farmers, which offset some of the gains from improved market price; however, it’s heartening to see consumers’ support for quality Welsh produce.“Welsh Lamb and Welsh Beef remain key drivers of our rural economy, and given their excellent brand reputation, they act as flagship products for the growing Welsh food and drink sector.”Further analysis of the aggregate output and income figures for Welsh farms are available in HCC’s latest monthly market bulletin.

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Farming

Ian Rickman: 2021 is a critical year for Wales’ farming future

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THE INCREASINGLY negative narrative around livestock farming and its portrayed impact on the environment and climate change has led to farmers in Wales standing up to tell their stories and highlight the positive impact livestock farming has.


Through the Farmers’ Union of Wales’ campaign ‘Guardians of the Welsh Land’, farmers are addressing misleading claims by various groups about the role livestock farming plays in relation to climate change and the environment.  Launching the campaign, FUW Deputy President Ian Rickman said: “The FUW has consistently recognised the threat represented by climate change and the need to take action. This is clear from a cursory look at our manifestos and policy documents published over the past twenty years.

“We know that farming is already responsible for a critical carbon resource in soils, woodland and semi-natural habitats and I’m pleased to launch the FUW’s environment campaign – ‘Guardians of the Welsh Land’ from my home farm here in Carmarthenshire today. As farmers are the most trusted link in the supply chain, they are best placed to communicate their stories, helping to address consumer concerns and influencing political agendas. Members can also look forward to a variety of webinars over the coming months, which will focus on the different challenges ahead for the industry and how to overcome them.


“There is no question in our mind that we need to counteract the continuation by the anti-farming lobby of their campaign to vilify and belittle domestic food producers.  These attacks are corrosive and grossly misleading, negatively influencing consumer perception of the industry and influencing political agendas on a global scale.”


Mr Rickman added that 2021 is an important year for these types of conversations.


“Knocking on our door are the United Nations Food Systems Summit and COP26. The FUW has been engaging with these conversations at an international level and shares some concerns with other industries across the globe about the wider narrative and ambitions set out in inconspicuous looking documents. Plans, we and the general public don’t support.  Telling the positive story of the guardians of our Welsh land is now more important than ever,” he said.


Starting in the first week of June, the campaign introduces four farmers all of whom tell the story of how they are addressing environmental and climate change needs in their unique ways: Carmarthenshire organic sheep farmer Phil Jones, the Roberts family from Meirionnydd, Ceredigion dairy farmers Lyn and Lowri Thomas and FUW President Glyn Roberts who farms with his daughter Beca at Dylasau Uchaf in Snowdonia.


“The campaign will further highlight that Welsh farmers are rising to the challenge of improving soil health and increasing organic matter in soils, improvements which represent further opportunities for sequestering more carbon. These improvements, the campaign will highlight, are achieved through specific livestock grazing patterns and rest periods. The campaign is also clear that the correct options, guidance and rewards are required to encourage more farmers to adopt such systems,” said Mr Rickman.


Soil, the campaign will stress, is a long term investment and at present, around 410 million tonnes of carbon is stored in Welsh soils and 75,700 hectares of Wales’ woodland (25%) is on farmland, representing an important and growing carbon sink.


“As acknowledged in Natural Resources Wales’ State of Natural Resources Report, using land for food production is an essential part of natural resource use and management.  Whilst we acknowledge that  agricultural intensification has undeniably had negative impacts on some species and ecosystems, there is overwhelming evidence that other factors, including reductions in agricultural activity and afforestation, have also had severe negative impacts,” he added.

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Farming

Excellent Easter for lamb sales

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Lamb proved a popular choice for consumers over Easter with retail sales soaring above the last two years. This demand has been reflected at livestock markets where farmgate prices are still standing strong.

At a time when lamb is always a firm favourite, this year people of all ages were both buying and spending more as a result of a renewed interest in sourcing quality, local produce and cooking at home.

In the 12 weeks to 18 April 2021, the total volume purchased was up 14.8% on the year, and 6.0% higher than in 2019. Consumer spend on lamb reached £190.0 million, which was 18.7% more than in 2020 and 14.6% higher than the same period in 2019.  

Lamb leg roasting joints were the most sought-after cuts despite the fact that Covid-19 restrictions on large gatherings remained, followed by chops and mince.

Hybu Cig Cymru – Meat Promotion Wales’ (HCC) Data Analyst, Glesni Phillips said: “Lamb performed exceptionally well over the Easter period this year. It saw a 10.2% increase in the number of buyers engaging with the product and a rise of 3.3% in the frequency of which lamb was bought.

“The average price of lamb was also higher, but this obviously did not deter new buyers. The figures show that there are new buyers in all age categories, but this is especially true for shoppers aged under 45 years and those with children.

“The pandemic has led to more consumers cooking at home, giving many the opportunity to realise and enjoy the exceptional qualities and versatility of Welsh Lamb, and at the same time, support the local economy.”

Butchers also benefitted from the popularity of lamb in the run-up to Easter with total spend increasing by 16.1% on the year. The volume sold also increased, by 12.6%.

Glesni Phillips added: “As we approach the end of Spring, the consumer demand for lamb is continuing. This can be seen in the liveweight lamb prices which remain strong when compared to historical averages, with the average SQQ in Wales standing at 329.7p/kg in Wales for the week ending 15 May 2021.

“New season lambs are now entering the market – they accounted for over 70% of lambs at auction in Wales during the latest week – but the supply is still relatively tight. HCC is looking forward to working with retailers over the coming months on new activity, which will include in-store marketing, press and targeted digital communication to maintain this growth in sales. Butchers, who demonstrated their key role in the community during the pandemic, will also be offered training on a number of key skills to boost their sales even further.”

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