THE COVID-19 pandemic has particularly hit the food and drink sector. But Welsh producers will get expert advice on coping with the current situation at two special marketing masterclass webinars later this month.
The ‘TUCK IN – Marketing in a Crisis’ webinars will be held on June 9 and June 16.
Organised by the Food and Drink Wales Industry Board and the Fine Food Cluster, the ‘TUCK IN’ masterclasses bring together a wealth of expertise and experience from across the marketing spectrum.
Previous masterclasses have been very well received by producers, and there has been a tremendous response to the forthcoming webinars, which will be conducted via Zoom.
The Fine Food Cluster is a business-led development programme supported by the Welsh Government and facilitated by Cywain.
Fine Food Cluster Lead, Sioned Best, said “Food and drink brands need to be incredibly reactive and on top of how the market is changing in order to pivot their strategy, survive this period and thrive the other side. TUCK IN is all about brands sharing their experiences of how they have done and continue to do just this.”
Speakers will share their marketing expertise, along with experiences of how COVID-19 has impacted on businesses and brands.
Master of Ceremonies will be Jim Cregan, founder of one of the UK’s most loved coffee brands – Jimmy’s Iced Coffee. What began 10 years ago as a café backroom experiment has grown into a brand that is stocked by multiple retailers and wholesalers nationwide.
He said, “The show must go on is the order of the day for ‘TUCK IN’ this year.
COVID won’t stop us from producing and delivering an awesome day of stories and insight from some great companies.
“It’s my third event, and I’m really looking forward to being this year’s MC, it’ll be interesting to work it digital style, but we love a challenge! Let’s do this.”
Also among the keynote speakers are Cathy Capelin of Kantar Worldpanel, Scott James founder and director of Coaltown Coffee, and Pip Murry founder of Pip & Nut.
Joining them are Sophie Higgins, head of marketing for HIPPEAS Snacks, Abergavenny Fine Foods commercial director, Bryson Craske, and Jubel co-founder Jesse Wilson.
Alison Lea-Wilson director of the Anglesey Sea Salt Company and chair of the Fine Food Cluster said, “TUCK IN 2019 was motivating and enjoyable, and brought companies of all sizes together in a day of sharing information, tips, and ideas.
“I know how much work the team at Menter a Busnes has put into organising it for 2020, and I’m so pleased these two days will be going ahead despite COVID-19.
“The food and drink sector is crucial to the Welsh economy, and all parties who have made TUCK IN possible should be commended for their continued support.
“With technology’s help, we will be able to share inspirational speakers’ stories to help us get through – and even thrive – in these extraordinary times.
“I hope the producers who join the TUCK IN days will be heartened by the encouragement and support available to help our great businesses meet the challenges of this turbulent world.”
Andy Richardson, chair of the Food and Drink Industry Board for Wales said, “We have to recognise the situation we are in, that the COVID-19 crisis is a significant disruption for many businesses. The effect has been varied, depending on end customers. Still, there is a common thread – that the indications show that consumer buying behaviour and what they value may have changed potentially forever.”
“Perception is reality, and we need to constantly think about how we present our products and food and drink businesses to demonstrate we are in step with these changes. We have to remain connected to existing customers, while also looking at the opportunities of gaining new business where COVID -19 has been the catalyst for change.”
Lesley Griffiths, the Minister for Environment, Energy and Rural Affairs, said, “I am very pleased that a valuable resource such as TUCK IN is available to bring Welsh food and drink businesses together at this challenging time.
“The array of targeted advice from experts at the heart of the food and drink industry will, I am sure, help producers to weather the current situation and to focus positively on the future.”
The Burry Port Harbour Improvement wins top civil engineering award
THE BURRY Port Harbour Improvement has been announced as the winner of the Bill Ward Sustainability Award at the recent ICE Wales Cymru Project Awards held on Friday (30 September) at the Principality Stadium, Cardiff.
The Bill Ward Award is presented to the project best demonstrating the principles of sustainability, i.e. social, economic and environmental benefits during delivery and on completion. The Judges were impressed with the way two major companies, Alun Griffiths and Atkins, worked hand in hand on the project with their client, Carmarthenshire County Council, to deliver the scheme to a fixed budget, within programme and to the complete satisfaction of historic port custodians Cadw.
Burry Port Harbour is made up of three historic (tidal) basins contained by vertical masonry walls and earth embankments. The 3 harbours comprise 1500m of masonry vertical walls and revetments, which had fallen into disrepair and collapse since its heyday transporting coal in the 1800’s.
The project is an ongoing, phased renovation with attention being given first to areas of instability. Displaced masonry has been recovered from the floor of the harbour and re-used. New materials have been chosen with care to ensure they are appropriate and will fit into the historic marine.
The work has safeguarded the historic masonry fabric for future generations, provided a safe harbour for the marina vessels and provided the waterside frontage for the Council’s vision to transform the harbour into a dynamic living, leisure and work hub for future generations.
Wales stands firm in support for Ukraine
IN THE latest update on the Ukraine crisis, Wales’s Minister for Social Justice Jane Hutt thanked all those households across Wales who have come forward to offer their homes to Ukrainians fleeing the War and encouraged more households to provide this vital support.
APPEAL FOR MORE HOST FAMILIES
The Minister for Social Justice said: “I’m delighted to say that over 5,650 people from Ukraine, sponsored by the Welsh Government and Welsh households, have already arrived in the UK.
“More than 8,200 visas have now been issued to people from Ukraine who have sponsors in Wales, so we expect the number of arrivals to continue to grow in the coming weeks.
“Thousands of Welsh households sponsored Ukrainians to arrive in Wales and committed to hosting them for at least six months.
“As we move into the autumn, we approach the end of that initial period.
“We hope hosts and Ukrainians will agree to extend many of those placements, but we need additional hosts to support those who cannot continue living where they are.
“To ensure a warm welcome to Wales, I’m inviting households across Wales to come forward and open their homes to welcome those seeking sanctuary.
“We’re immensely thankful to all those across Wales acting as hosts to Ukrainians, but more households must come forward.
“I completely understand that there are those who want to help but may not have the resources to do so, given the circumstances we’re all facing with the cost-of-living crisis.”
WALES WILL STEP UP TO THE PLATE
Jane Hutt continued: “What we all know, and has been proven countless times, is that the people of Wales are one of the most generous across the globe, and I’m sure we will step up to the plate once again.
“The idea of hosting can be daunting. That’s why we have funded Housing Justice Cymru to provide a Host Support service which includes expert and reliable information, training, advice, and guidance for people hosting, or those considering hosting, Ukrainians in Wales.
“More information on sessions and training can be found on the Housing Justice Cymru website. We also publish regularly updated guidance for hosts and sponsors at gov. wales/ukraine.
“We still need many more households to consider whether they could provide a home for those in need. This would normally be a commitment to hosting for 6 to 12 months.
“If anyone is considering this, we encourage them to register their interest at gov.wales/offerhome, and to attend one of the ‘Introduction to Hosting’ sessions, facilitated by Housing Justice Cymru. You won’t need to continue the process if you decide it is not for you.
“We have also partnered with Airbnb.org to ensure very short-term emergency placements can be provided to prevent homelessness.
“If you cannot host for more than 6 months but you could offer your property for up to 30 days at a time, you may also be able to contribute. Visit gov.wales/offerhome and follow the link to the Airbnb.org platform.”
Finally, the Minister stated: “We will continue to communicate with those who host Ukrainians, with updated guidance and information to support the valuable role you are undertaking.
“To all those that are already hosting and to those that are considering hosting, thank you, we owe you all a huge debt of gratitude.”
WESTMINSTER MUST BACK HOSTS
DURING COST-OF-LIVING CRISIS
Conservative MS Mark Isherwood raised how the cost-of-living crisis affects Ukrainian refugees.
Where families had taken in those fleeing Russian aggression, he noted a risk of sponsorships not continuing beyond six months because the hosts cannot afford the rise in fuel costs.
He asked the Minister what discussions she’d had with the UK Government about increasing the £350 contribution to households who’d taken in Ukrainian refugees.
The Minister agreed with Mark Isherwood that ending a specific ministerial post dealing with refugees was regrettable.
She noted a lack of information from the UK Government over the summer months and since Liz Truss replaced Boris Johnson as head of the Conservative Government.
Ms Hutt said: “We asked for an increase at least to £500, or up again, doubling to £700 per month. An urgent decision is needed regarding this as they reach the end of their six-month period.
“That period is underway, so we’re writing to all hosts to see if they will continue.”
UK GOVERNMENT URGED
TO PICK UP THE PHONE
The Minister thanked Mark Isherwood for introducing her to a charity offering support in North Wales, Link, and hoped that he and his colleagues would bring pressure to bear on their Westminster colleagues to ensure those in need from Ukraine and those in Wales helping them received support.
She added: “I look forward perhaps that we might have some telephone calls from the Prime Minister and other Ministers to us in Government. We must engage with them and follow this through.
“There is a huge job of work to be done here. We’re taking responsibility in the way I’ve outlined, funding our welcome centres and paying thank-you payments to hosts if they support a family who initially arrived in Wales under the Ukraine family scheme.
“That’s not happening in England. The commitment that we’re making is considerable.
“I hope everyone will join us today, saying that we need to press for those answers in terms of financial support.”
THE THREAT OF HOMELESSNESS
Sioned Williams of Plaid Cymru raised the spectre of Ukrainian refugees becoming homeless in Wales due to a lack of financial support and the end of existing hosting and housing placements.
The Minister praised the work of local authorities across Wales supporting refugees.
She said: “There are very imaginative programmes. That includes a whole range of issues like repurposing empty buildings.
“Local authorities are really coming up with a whole range of ways in which we can support people, perhaps, from a welcome centre, or a host family, into that intermediate accommodation, and then on to other longer-term accommodation.”
Pembrokeshire currently houses around 200 Ukrainian refugees, with the demand for assistance outstripping the availability of suitable accommodation.
NOT ONE PENNY FROM WESTMINSTER
TO SUPPORT FAMILIES FLEEING WAR
Responding to a question from Mabon ap Gwynfor about problems housing family groups, Jane Hutt hit out at the lack of support from the UK Government and how it’s u-turned on a commitment to help families.
“The UK Government has never given a penny towards the family scheme.
“The former Prime Minister, Boris Johnson, in one of his last PMQs, actually said that he thought the Ukraine family scheme should get the same funding and support as the Homes for Ukraine scheme. It’s never happened.
“We have provided thank-you payments to people who are hosting Ukrainian families. It’s all Welsh Government money; it’s not UK Government, because they don’t provide a penny. And also, the British Red Cross—£246,000—who are actually supporting Ukrainian families who are hosting family members under the Ukrainian family scheme.”
On Wednesday, September 28, Eluned Morgan, Wales’s Health Minister, announced the continuation of free healthcare in Wales to Ukrainian residents displaced by the ongoing conflict.
The exemption will continue to apply unless there’s a significant change in circumstances in Ukraine.
Retired teacher, 75, dies following Saturday night incident in Burry Port
RETIRED teacher Peter Ormerod, aged 75, who suffered serious injuries in an incident in Burry Port on Saturday night (24 September) has sadly passed away earlier today.
His family have paid tribute to him, saying: “Peter was a well-respected teacher and member of the community.
“A very loved and loving father, grandfather, brother and friend.”
The family requests privacy at this difficult time.
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