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Llanelli food manufacturer supported to launch new products during COVID-19 outbreak



Food Innovation Wales has provided vital technical support to a Llanelli-based food and drink manufacturer to help them launch six new products in the midst of the COVID-19 outbreak. 

With a workforce of nearly 50 people, Llanelli-based Prima Foods specialises in the manufacture of suet, dumpling and pastry products. The company supplies the retail, ready meal and foodservice sectors and has a number of major UK manufacturing customers. 

Since lockdown started in mid-March, Prima hasn’t been fazed by the challenges presented by COVID-19 and the company has maintained full staffing levels and manufacturing across key product lines. The business has continued to invest in new product development and look for new customers to diversify the business and maintain growth. 

When discussions with a customer led to the development of six new cooked dumpling products, adjustments were needed to the settings of Prima’s ovens. Prima needed to be confident these new settings wouldn’t impact the quality or safety of their products and so they turned to the Welsh Government backed Food Innovation Wales for support. 

Following a comprehensive risk assessment, a technologist from ZERO2FIVE Food Industry Centre, one of three Food Innovation Wales centres, provided socially-distanced on-site support. ZERO2FIVE provided thermal temperature loggers and a technologist supported the company to undertake multiple temperature verification trials. This information was vital to ensure the dumplings were cooked to a safe temperature and will form a key part of the company’s food safety system for the manufacture of these new products. 

Prima have since carried out further trials, launched their new products and have seen dumpling volumes increase to around 20 tons per week, allowing headroom for future growth. 

Peter Rice, Managing Director, Prima Foods, said: “This increase in business is an important step forward for Prima, as we see consumer trends moving back to more traditional staple products like stew and dumplings and home baking – we are grateful for the support from Food Innovation Wales on this and other more innovative projects we are working on for next year and beyond. We believe that backing a blend of traditional Welsh values alongside a continued investment in innovative new products, will be the key to steering Welsh food businesses like ours, through these difficult times.” 

Professor David Lloyd, Food Innovation Wales, said: “Welsh food and drink manufactures are increasingly having to diversify and look for new customers and routes to market to weather the storm of COVID-19. Food Innovation Wales is here to provide support, whether it be verifying the safety of cooking processes or assisting with new product development. We encourage companies to get in touch with their nearest food centre to find out more about the funded support we can offer.

“It’s great to see Prima Foods continuing to invest in new product development in this challenging time and we look forward to providing the company with ongoing support” he said.

To contact Food Innovation Wales for help, please visit: 

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Global Litter Charity has announced the date of its next Welsh litter picking event



Uocean project Carmarthenshire weekend clean up taking place on Saturday 25th September 21 at Pembrey Country Park

THE UOCEAN Project, part of the Vayyu Foundation, which has set itself the target of removing 1 billion kilos of waste from the world’s oceans by 2030, will be holding its next litter collection taskforce event at Pembrey Country Park  in Carmarthenshire.

Everyone is invited to join The UOcean Project volunteers and to make a difference by collecting litter, especially plastics, which are polluting our environment and ending up in the world’s oceans.  The UOcean Project has highlighted the dramatic increase in litter from plastic bags to face masks since lockdown restrictions were lifted, making it even more important to clean-up and reduce waste pollution. 

Chris Desai, head of The UOcean Project commented. “Picking up one plastic bottle or single use face mask may not appear to be significant, but at each event we are collecting many kilos of plastic because more and more individuals are joining our litter picking teams.


The combined collections here and overseas are the only way to make a difference and start fighting back against pollution.” 

The UOcean Project organises litter pick-up teams who work across the UK, especially around coastlines, as well as internationally.  By organising volunteers into Chapters and providing them with the tools and equipment to pick up litter, they have already collected 53,000 kilos of waste which would have ended up in the seas.  

All volunteers are provided with the equipment needed to safely pick up litter so that it can be disposed of in the right way.  For more information about The UOcean Project please go to the website

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Warning! Dangerous Valium circulating in Llanelli



the drugs being distributed and used in the Llanelli area at present could be extremely dangerous

Warning! Dangerous Valium circulating in

POLICE are warning drug users in Llanelli to take extra care following information received that dangerous valium is circulating in the area.

A Dyfed-Powys Police spokesperson said: “We have reasons to believe that the drugs being distributed and used in the Llanelli area at present could be extremely dangerous for anyone taking them.

“We would also appeal to drug users to seek medical attention immediately should they become unwell.

“Please share this information with anyone that you believe could come into contact with these drugs.”

To seek advice and support, visit

Please be aware that some services may operate an automated service outside office hours.

In an emergency, or if you think someone’s life is at risk, always dial 999.

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Parents warned to look out for respiratory illness in children



RSV is a common respiratory illness which is usually picked up by children during the winter season

RESPIRATORY Syncytial Virus (RSV) is circulating amongst children and toddlers in the Hywel Dda area (Carmarthenshire, Ceredigion and Pembrokeshire)  

Hywel Dda UHB Medical Director and Deputy Chief Executive Dr Philip Kloer said: “Because of the COVID restrictions, there have been few cases of RSV during the pandemic, but this virus has returned and in higher numbers now people are mixing more.

“RSV is a common respiratory illness which is usually picked up by children during the winter season, and causes very few problems to the majority of children.  However, very young babies, particularly those born prematurely, and children with heart or lung conditions, can be seriously affected and it’s important that parents are aware of the actions to take.”

Parents are being encouraged to look out for symptoms of severe infection in at-risk children, including:

*a high temperature of 37.8°C or above (fever)

*a dry and persistent cough, difficulty feeding, rapid or noisy breathing (wheezing).

The best way to prevent RSV is to wash hands with soap and water or hand sanitiser regularly, dispose of used tissues correctly, and to keep surfaces clean and sanitised.

Most cases of bronchiolitis are not serious and clear up within 2 to 3 weeks, but you should contact your GP or call NHS 111 if:

  • You are worried about your child.
  • Your child has taken less than half their usual amount during the last two or three feeds, or they have had a dry nappy for 12 hours or more.
  • Your child has a persistent high temperature of 37.8C or above.
  • Your child seems very tired or irritable.

Dial 999 for an ambulance if:

  • your baby is having difficulty breathing
  • your baby’s tongue or lips are blue
  • there are long pauses in your baby’s breathing
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