A WELSH cheese maker is further establishing itself within the highly lucrative US market following Welsh Government funding which has allowed the Carmarthenshire firm the opportunity to research the maturation process of its artisanal cheeses, thereby extending its shelf life and export potential.
Carmarthenshire Cheese was founded in 2006 and specialises in the production of mould ripened blue and white cheeses. For the past nine years the company has operated out of its Llandysul factory, providing supermarkets, including Tesco, with a variety of soft, mould ripened and traditional cheeses, which draw heavily on their Welsh heritage, and utilise primarily local ingredients with provenance.
The core ranges have been designed for the UK market, with the main flagship brand being Pont Gâr. The company began exporting to the US, Canada, Australia and mainland Europe in 2009/2010. However, after significant research into dairy maturation processes following Welsh Government funding, the plan is to significantly increase the export potential of the Welsh cheeses, particularly to the US market.
A £22,000 innovation voucher from the Welsh Governments’ innovation support programme has allowed Carmarthenshire Cheese to engage the services of an external expert to focus specifically on the maturation processes of cheese. A large amount of research into how the maturation process actually works has allowed the firm to create cheeses that have a longer shelf life, making them more suitable for export, but which have remained true to their artisanal roots, meaning that no preservatives have been added.
This strategy has been bolstered by the acquisition of a new high specification dedicated cheese manufacturing unit in Llanllwch, which the company will be moving into in August 2015, which has been partly facilitated with the aid of the Welsh Economic Growth Fund, and which will be responsible for creating a number of new jobs in the local community.
Steve Peace, managing director of Carmarthenshire Cheese, said: “For us the main goal is to improve the shelf life of our cheeses so they are suitable for export without compromising on the integrity of our product. Previously exporting our products has presented issues in that the chilled food supply chain in distant markets may not be as robust as in the UK and as a result shelf life and product integrity may be compromised, shipment by sea for up to 6 weeks has introduced a significant lag in the distribution time. Both factors which may lead to high levels of spoilage. This was something we seriously needed to address at a factory level.
“It was a difficult technological challenge involving complex biochemical processes and being able to utilise the knowledge and skill of an external expert, and combining our joint scientific backgrounds, has been crucial in developing our understanding of maturation processes and microbiological spoilage, allowing us to reformulate recipes and improve product life.
“It has also gone a long way to limiting our waste outputs and improving our sustainability as a brand. Developing the US market is crucial to our future business plans but this was something we had to get right in order to be able to compete. In the US our products are regarded as premium products and it is imperative they could be regarded as such following exportation.”
Edwina Hart, Minister for Economy, said: “Businesses in Wales that produce high quality food and drink products have huge international export potential. However, alongside the challenge of forging overseas commercial partnerships, one of the principal difficulties facing these companies has been delivering these products to international markets in peak condition, something that is particularly relevant to the dairy industry.”
Plan for ‘collaborative approach’ to tackling rural crime issues
THIS week (Mar 9) Police and Crime Commissioner Dafydd Llywelyn chaired a strategic meeting with key stakeholders to identify collaborative opportunities to tackle rural and wildlife crime in the Dyfed-Powys area.
Following a meeting with the Farming Unions in Wales earlier this year, Police and Crime Commissioner Dafydd Llywelyn is keen to establish a Strategic Partnership Working Group with key stakeholders that will aim to identify ways of working collaboratively to tackle some of the rural and wildlife crime issues in Dyfed-Powys.
Dyfed-Powys Police have recently appointed a Sergeant for the Rural Crime Team, and the Police and Crime Commissioner has been keen to consult with key stakeholders to gain an input from partners to support the development of a new Rural Crime Strategy for the Force.
Key Stakeholders that were invited to be part of the strategic group include both NFU Cymru and FUW unions, as well as local authorities, National Parks, RSPCA and many others.
Police and Crime Commissioner, Dafydd Llywelyn said: “I had positive discussions with representatives from both unions earlier this year to highlight some of the rural crime issues in the Dyfed-Powys area.
“One of the priorities identified was the need to take a collaborative approach to tackling rural and wildlife Crime, and the meeting with several key partners today was an opportunity to develop discussions and ideas further”.
Earlier in March, PCC Dafydd Llywelyn published a Rural Crime bulletin, which highlights some of the work that has taken place recently in the Dyfed-Powys area, and cross border collaborative initiatives.
PCC Dafydd Llywelyn noted that this multi agency partnership will aim to build on some of the great work that is already happening, and said; “This meeting today comes a year on from the successful St. David’s Day Conference focusing on Rural Crime that I held at Police Headquarters last year. The last 12 months have been like no other but sadly crime and incidents affecting the rural community have continued.
“Today’s multiagency Strategic meeting was an opportunity to present the new Sergeant for the specialist team, and to discuss a new website that we are developing in partnership with North Wales Police to provide key crime prevention messages to the agricultural industry – the Future Farms Cymru initiative.
“I’m grateful to all partners who attended the meeting today, and I now look forward to take all comments on board as we look to re-energise and refocus the work of the Dyfed Powys Rural Crime Team.”
NFU Cymru ‘responds robustly’ to WG
NFU CYMRU has said that many proposals within the Welsh Government and Defra’s Welfare in Transport consultation will cause significant disruption to livestock transportation in the UK.
In a robust response to the joint Welsh Government / Defra consultation, the union has stressed the significant impact the proposals would have on the livestock and poultry sectors, and raised concerns that if the proposals are implemented, they will fail to deliver any meaningful benefit to animals’ welfare.
Wyn Evans, NFU Cymru Livestock Board Chairman said: “In order to ensure the best possible welfare outcomes, the main priorities should be the animal’s fitness to travel, loading and unloading, driver training and experience, rather than the length of the journey or the external temperature at the time of transport.
“We firmly believe that the current regulations for domestic transport already deliver high welfare, as a result of the standards, cleanliness and adaptability to different weather conditions of transport boxes in the UK. But as an industry, we want to strive for even better. We believe that in order to do that there should be more focus on certified training and providing clearer, sector-specific guidance, particularly during loading and unloading rather than what is proposed in the consultation. Good welfare and healthy livestock go hand in hand; safe arrival at a destination, be that at market or abattoir, must be and is a priority.
“The transporting of livestock is an integral part of UK food production. The suggested changes to journeys based on duration and weather conditions would cause serious delays and disruption, potentially damaging welfare outcomes, while changes to vehicle requirements would add significant costs. It will also lead to many more journeys being made, increasing greenhouse gas emissions, which work against both farming’s and the government’s net-zero targets.
“Turning to the part of the consultation on live exports, we have inputted our views into a proposed NFU assurance scheme, which is detailed in an appendix in the response. This would be extremely effective in delivering welfare outcomes at the same time as maintaining this trade, as assessing the animals’ health and reporting back to producers is a fundamental part of the scheme.”
Richard Williams, Chairman of NFU Cymru’s Poultry Group said: “Looking at the month of January for example, over the last three years on average there were 10 days where temperatures were five degrees or less. If the proposals were implemented to stop transport at this temperature, no broilers could be collected off-farm in those days. If we had a prolonged cold snap; this would have a massive effect on the food chain.
“With any policy developments government makes, it is essential they are based on the latest evidence. We have an industry to be proud of, with world-leading standards, and that includes our current transportation requirements for all farmed livestock.”
Export push for Welsh Lamb
PGI Welsh Lamb will feature in export marketing events in Dubai and Qatar over the coming months, despite Coronavirus restrictions, with the industry aiming to continue a major growth in exports to the Middle East region.
Hybu Cig Cymru – Meat Promotion Wales (HCC) will have a presence at the upcoming Gulfood 2021 trade show during February 21-25 with support from the Welsh Government via the Enhanced Export Fund. The event, which takes place in Dubai, is the first global trade show to take place in nearly a year due to the Coronavirus pandemic. In-market representatives will promote PGI Welsh Lamb to buyers at the Covid-secure event.
The Middle East is an important and growing export market; newly published export data shows that the volume of UK sheepmeat exports increased by 18.3% on levels seen in 2019 and a hefty 368% compared to 2018. HCC helped to secure four new retailers as stockists of PGI Welsh Lamb in Qatar over the last year along with a high-end online retailer in the United Arab Emirates.
HCC’s Export Development Executive, Deanna Jones, explained ‘Welsh Lamb exports have grown rapidly in the Middle East over the last few years and the market now sells Welsh Lamb through wholesale, retail and foodservice.’
‘Whilst we will not be attending any events in person, it is important that Welsh Lamb has a presence at Gulfood 2021 and other trade events as we continue to build the customer base and profile of our products.’
Lesley Griffiths, the Minister for Environment, Energy and Rural Affairs, said: “I am very pleased we have been able to support Hybu Cig Cymru as they continue to promote Welsh produce internationally – particularly given the increasing export value of the Middle East to Welsh Lamb producers.
“While restrictions mean delegates will not be able to attend in person, it is vital that Wales continues to have a presence at trade events such as Gulfood 2021, and I am very pleased Wales will be at the table in Dubai.”