Home » Bud Light Is Facing Criticism For Its Partnership With Controversial Trans Poster Girl Dylan Mulvaney

Bud Light Is Facing Criticism For Its Partnership With Controversial Trans Poster Girl Dylan Mulvaney

In the wake of its controversial partnership with trans poster girl Dylan Mulvaney, Bud Light faces a wave of criticism. In light of this claim, there has been a lot of debate over the decision by the company to align itself with an individual who has been accused of being homophobic and transphobic.

The partnership also questioned how companies could responsibly attempt to push gender propaganda within their organizations.

Social Media Videos Posted By Mulvaney Announced The Partnership

As a result of a pair of videos posted on social media, trans-TikTok star Dylan Mulvaney was announced as the newest brand spokesperson for Bud Light. According to Mulvaney, the influencer recently reached the milestone of 100 days of girlhood, which the beer company sent her as a gift to celebrate her achievement of the “365 Days of Girlhood” milestone.

“Happy March Madness!! Just found out this had to do with sports, and not just saying it’s a crazy month! In celebration of this sports thing, @budlight is giving you a chance to win $15,000! Share a video with #EasyCarryContest for a chance to win!! Good luck! In an Instagram post, Mulvaney posted the hashtag #budlightpartner.” For the campaign, Mulvaney appeared in another video drinking a Bud Light beer in a bathtub.

What Is The Reaction Of Social Media To Their Teaming Up?

There was a backlash against the announcement, with Twitter users criticizing the ad campaign as another example of gender propaganda being pushed through advertising campaigns.

John Cardillo, a conservative commentator on television and radio, wrote, “Who the hell at @budlight thought it was a good idea to make a grown man who dresses like little girls their new spokesperson? Brands have to stop listening to their woke creative teams and get in touch with their consumer demographics.”

“Might genuinely be the weirdest thing I’ve ever seen in my life,” wrote contributing editor Stephen Miller for The Spectator in response to the incident. According to Derek Hunter, a columnist for Townhall.com, “@budlight: the groomer of beers.”

“Message to conservative families from @budlight seems to be: We will encourage and even celebrate the erasure of men and women and all the values you care about. They’ve gone woke. Will you ever spend your money with them now?” tweeted Robby Starbuck, the company director.

“This isn’t a parody. Dylan Mulvaney is now the face of Bud Light,” wrote writer Ian Miles Cheong similarly. But, according to Erick Erickson, a conservative radio host, “Is the Bud Light thing an April Fool’s joke? Of course, it is trash beer, but given the constituent demo of Bud Light drinkers, it seems like a terrible marketing thing.”

Who is Dylan Mulvaney?

Known for her work as an actress, comic book creator, and content creator, Dylan Mulvaney identifies as trans. It is estimated that her viral videos on Tiktok and Instagram have received nearly 1 billion views. In addition, a Tiktok Trailblazer award was given to her in 2022 for her viral series “Days of Girlhood,” which documents the complexities of her transition from a girl to a woman.

Before the pandemic, Dylan had just graduated from Cincinnati Conservatory of Music with a degree in music and was cast as Elder White in the Broadway musical “Book of Mormon.” Dylan is living in Los Angeles, hoping to bring trans stories to the forefront of media.

Taking positions that could alienate certain groups or partnering with controversial figures highlights the importance of corporate responsibility and how companies need to consider the potential consequences. Is it essential for businesses to ensure they do not promote values that may be offensive or hurtful and instead strive to create an environment that is inclusive and safe for all customers? Feel free to share your thoughts.

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Cerys Lafferty

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