The release of Sapta Sagaradaache Ello Side A on September 1 created quite a buzz in the Kannada film industry. While the film’s streaming rights were initially shrouded in mystery, it was soon rumored that Amazon Prime Video had acquired them. However, this strategic move left many Kannada film enthusiasts questioning whether the film’s early OTT release hindered its potential in other theatrical markets like Kerala. Interestingly, this OTT deal was not orchestrated by the film’s leading man, Rakshit Shetty, but rather a result of the project’s unique history and contracts with Pushkar Films. In this article, we will explore the intricacies of Sapta Sagaradaache Ello’s OTT release and Rakshit Shetty’s strategic considerations for Side B.
Pushkar Films’ Initiative
Sapta Sagaradaache Ello was originally initiated by Pushkar Films and was meant to be a standalone project. Pushkar Films, however, struck a unique deal with Amazon Prime Video for the outright sale of the film even before it went into production. Rakshit Shetty’s Paramvah Studios later inherited the project, but the deal remained intact. This contractual arrangement meant that Rakshit and his team had limited control over the film’s release strategy.
The 30-Days Streaming Clause
One significant factor that impacted the release strategy was the contractual clause that stipulated the film’s availability on the streaming platform within 30 days. Initially, Rakshit had plans to release Sapta Sagaradaache Ello Side A exclusively in Kannada theaters and then gradually expand its reach to other regions. However, due to the streaming agreement’s stringent timeline, this strategy had to be reconsidered.
The Unforeseen Pan-India Release
As the Telugu version of the film was about to be released, Rakshit Shetty intended to explore the Kerala market as well. However, he was surprised to learn that the film would be available for streaming in all five languages. While a Malayalam theatrical release did not materialize, Side B, which Rakshit has more control over, managed to secure a pan-India release. This decision was influenced by the positive response the team received from various markets, particularly after the OTT release of Side A.
The Delayed OTT Release for Side B
Initially, many expected Side B to follow in the footsteps of Side A with a swift OTT release. However, Rakshit Shetty has now clarified that he has not yet finalized a streaming partner for Side B. This strategic decision allows Rakshit to be in a better bargaining position and explore different release models.
Rakshit Shetty’s Strategic Approach
Rakshit Shetty’s approach to the OTT release of Side B showcases his strategic thinking. Rather than hastily partnering with Amazon Prime Video, Rakshit is considering various options. He emphasizes that partnering with a platform doesn’t necessarily mean an outright sale or a streaming minutes-based deal. Instead, he suggests that the film can be hosted on a streaming platform for rental, giving both subscribers and non-subscribers the choice to watch it for a nominal cost.
The future of Sapta Sagaradaache Ello Side B’s OTT release hinges on its performance at the box office. Depending on the film’s success, Rakshit may decide to delay the OTT release further to maximize its theatrical run. This strategic flexibility allows him to adapt to changing circumstances and audience preferences.
Rakshit Shetty’s handling of Sapta Sagaradaache Ello’s OTT release demonstrates his thoughtful and strategic approach to filmmaking. While the initial deal for Side A had limitations, Rakshit is now in a position to negotiate a more favorable agreement for Side B. The film industry, ever-evolving, requires filmmakers to adapt and make calculated decisions to ensure their projects reach the widest audience possible. As we eagerly await the release of Sapta Sagaradaache Ello Side B, it remains to be seen what strategic moves Rakshit Shetty will make next to captivate audiences across different regions.